Wednesday 21 August 2019
 
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ANALYSIS

Shannon Duffy

New data reveals the trends transforming IT

DUBAI, 16 days ago

By Shannon Duffy

With so much on their plates every day, IT leaders may not have the opportunity to take a step back and examine the broader trends that are impacting — even transforming — their organizations, either now or in the future.

We decided to do the work for you by surveying over 100 IT executives at enterprises worldwide about their prioritization, preparedness, and skill levels around 10 key IT initiatives, as well as their forward-looking views on the topics.

Customer experience is job number one

Readers of a certain age will recall when IT was a solidly back-office function, with clear and persistent partitions between customer-facing matters and technical capabilities that made the business run. Those days are decidedly over. Today, IT leaders rank the customer experience as their top priority, and 77 per cent of them are increasing customer experience investments.

When it comes to which initiatives are most important, IT leaders are particularly focused on system and data integration. Integration’s prioritization reflects a conundrum: customers expect connected experiences in which their information is known and quickly accessed across touchpoints, but the average enterprise uses 900 disparate applications, only 29 per cent of which are integrated.

Just as important is security and identity technology, which ties for IT’s most important customer experience initiative. This is perhaps unsurprising, given that 95 per cent of IT leaders have increased security investments due to public concerns over data privacy.

A related topic — the employee experience — is also getting significant attention from IT; 54 per cent of IT leaders are prioritizing it, given that just 21 per cent believe their current technology maximizes employee engagement.

IT is struggling to catch up to mobile-first expectations

The mobile-first mindset is firmly entrenched in customers and employees alike. One study found that 63 per cent of the workforce uses their mobile devices for work as much as they do for personal tasks. But, as Gartner recently noted, the mobile app development has been plagued by a lack of resources — notably worker hours and skill sets.

A whopping 99 per cent of IT leaders believe businesses must be mobile-enabled to thrive in the future. At the same time, 74 per cent believe a lack of mobile access to apps, data, and content will slow business productivity — perhaps because only 29 per cent of them have advanced mobile development skills on staff.

One method of reducing the complexity of mobile app development and bridging demand with supply — standardization – may be the saviour. Sixty-nine percent of IT leaders expect nearly all mobile apps to be built on a common set of frameworks and standards by 2025.

Skill gaps are persistent

For years, IT organizations have contended with waning gaps between the skills they need for innovation and what their staff can bring to the table. As technology has evolved at breakneck speed and in-demand skills have shifted, the situation has become even more dire.

Developer skill gaps are particularly relevant, given that project backlogs are now business as usual for all too many teams. But as the role moves past its back-office origins, “soft” skills are also top-of-mind in IT. In fact, 93 per cent of IT leaders view business acumen as an important skill for technical staff.

IT staff aren’t to blame for their skill gaps. Technology, customer expectations, and business priorities are moving so fast, and their workloads are so great, and so the majority of hiring managers now view their companies as’ responsible for empowering them with the skills they need. New learning platforms provide one resource, as do low code or no code development tools that can offload simple projects to business partners and free up developers to work on more strategic projects. Another study found 74 per cent of IT leaders planning to increase their use of this approach known as “citizen development.”
 
AI and Blockchain are nascent, but their outlook is bright

IT is caught between the competing demands of “keeping the lights on” and advancing the innovation their companies need to compete. As a crop of new technologies transform customer expectations, the pressure is on for IT leaders to lean into the latter, but the challenges are formidable.

Take artificial intelligence (AI), for instance. Forty-two percent of enterprise IT organizations are already using AI and 69 per cent — regardless of whether they’re using it or not — say it’s transforming their business. Yet despite general recognition of AI’s impact on everything from customer engagement to security, a mere 7 per cent of IT leaders have a completely defined AI strategy. Unsurprisingly, insufficient technical skills top the list of roadblocks for AI implementation, with competing priorities coming in second.

Another emerging technology held in high esteem by IT leaders, but which they feel ill-equipped to embrace, is blockchain. Just 4 per cent of IT leaders have a completely defined blockchain strategy, and 6 per cent have advanced skills on staff. But over one-fifth (22 per cent) of IT leaders have already identified a blockchain use case, and half of them expect to invest more in the technology within the near future, signalling a turning point on the horizon.

About the author

Shannon Duffy is vice president – Marketing at Salesforce Pardot, a global leader in CRM.



 




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