Thursday 23 September 2021

Augmented reality
Physical and digital worlds are blurring

Apps ‘will change in the way we live and work’

BARCELONA, Spain, May 28, 2017

Embedded biometrics and AI will enable humans to take greater control of their personal data, an industry expert said, adding that these shifts will bring risks such as dangers of self-replicating AI and the weaponization of IoT.

“Physical and digital worlds are blurring. We now have the opportunity for unprecedented productivity and efficiency at both a corporate and individual level.  We now need to be prepared for when cybercriminals hack the human or even breach the brain,” said Josh McBain, director of Consultancy, Foresight Factory, a global consumer research company.

“This unique report provides an insightful view into the future of apps and the rapid transition to a powerfully immersive digital and app-centric society,” he added, commenting on a new report titled “The Future of Apps”, commissioned by F5 Networks, a leading application security and cloud solutions expert, which draws upon research conducted by the Foresight Factory.

The report leverages a proprietary bank of technological and sociological trends, combined with original research from 25 markets across EMEA, and interviews with leading experts and eminent entrepreneurs specialising in the automation, biometrics, IT and technology sectors.

The Future of Apps highlights the evolution of artificial intelligence (AI) and machine learning, as well as the need for new collaborative models to support heightened transparency demands. It also charts the rise of new app interfaces (including augmented and virtual reality) and the potential-rich influence of blockchain technologies and edge computing.

Lizzie Cohen-Laloum, senior vice president EMEA Sales, F5 Networks, said: “There is growing pressure on organisations and developers to stay relevant. Demands are changing at lightning pace and security concerns are surging. The Future of Apps indicates how the balance of power is shifting away from businesses, creating immense opportunities for those capable of delivering apps with speed, adaptive functionality and security. This is particularly true as apps increasingly harness the cloud and sit at the heart of complex ecosystems incorporating everything from voice and biometrics to haptics and augmented reality.”

The report’s key themes include:

Conscientious collaboration

According to Foresight Factory, organisations need to quickly adapt and deliver models for proactive collaboration and transparency. This is crucial in the context of new data legislation – which will continue to trail digital economy developments – as well as the impact of IoT, AI and machine learning.  

The report suggests that secure and consumer-focused data practices could eventually emerge as a benchmark or standard equivalent to sustainability or environmental impact. There will also be significant changes in the power struggle for personal data.

Foresight Factory reports that, in the longer term, many consumers will move away from corporates to proactively isolate and control data sharing. Globally, Allianz anticipates that the current total written premium for cyber insurance policies, currently estimated at $2.5bn could reach $20bn by 20251. Meanwhile, motivations around security will be matched by a desire to optimise personal return.  Foresight Factory notes that 4 in 10 European consumers would share personal data in exchange for personalised offers or discounts.

The development of high-profile partnerships will be of critical importance, elevated by the looming influence of AI, machine learning and robotics. Late 2016 saw the formation in the US of the Partnership on Artificial Intelligence to Benefit People and Society. In January this year, the European Commission called for new rules for robotics to map out ethical standards and liabilities related to driverless cars.

Changes are also afoot in the labour market. Global Foresight Factory figures found that 41 per cent of 16 to 25-year-olds believe their current jobs could be supplanted by AI or robots within the next decade.

Optimum Intelligence

Developments in this field are likely to include more personalised, predictive services in areas such as cognitive health. Foresight Factory found that around half (49 per cent) of surveyed consumers crave services to understand the future impact of their dietary choices, rising to 57 per cent among Gen Y.

Cognitive finance is another hot topic. Nearly 6 in 10 (58 per cent) Gen Y consumers expressed interest in a service predicting future financial situation based on current actions.

EMEA is already poised for the next wave of advances. Nearly a third of surveyed respondents across Europe and South Africa say they use voice commands on their mobile devices. At the end of the first quarter of 2017, there were over 10,000 third-party voice enabled apps on Amazon’s Alexa platform – a 100 per cent increase on the last quarter of 20162.

Looking ahead, Foresight Factory flags critical advances in areas such as collaborative AI, where virtual assistants – and underlying apps – can communicate and act accordingly. The report also highlights a raft of implications from the emergence of AI and machine learning, including their native ability to code and develop apps, as well as evolve functionality when “live”.

“It’s not so much that the app will change, it’s the underlying platform that will get a revamp,” said Rodolfo Rosini, CEO & co-founder,

“As the AI becomes more powerful, the apps become more complex, interact with each other and perform an increasingly vast range of predictive and contextual actions.”

Personal Realities

IDC predicts that the AR/VR market in Western Europe will reach $2.5bn this year – a 131 per cent increase on 2016. By 2020, the market is projected to hit $25.7bn3.

Against this backdrop, app interfaces will be transformed by the rise of “mixed reality” and hardware innovation. Location will become irrelevant to many aspects of communication, learning and experience, creating the notion of “individual realities”. In parallel, new risks will arise as individuals become ever more immersed in their computational existence.

To keep pace, developers need to approach app design with a view to embed or layer into a wider ecosystem. Equally, they need to anticipate new app interfaces that more effectively integrate voice, biometrics and haptics.

According to Foresight Factory, consumer demand is fuelling much of the evolving innovation roadmap. Nearly half of surveyed respondents across Europe and South Africa have already used a VR headset or are interested in doing so, rising to 57 per cent among Gen Y. 71 per cent of EMEA consumers also agreed they need to satisfy a desire for new experiences, and nearly half (46 per cent) said they would be interested in night vision contact lenses, increasing to 56 per cent among Gen Y.

“In the future, a new application could very likely be the same as adding a new organ or sense,” said Neil Harbisson, founder, Cyborg Foundation, and the first person in the world to have an antenna implanted in his skull.

“Once you merge with technology you can extend your perception and you can extend your senses to give you a much more profound experience of life and of reality.  It can change not only how you see your daily life but it can also change the way that you see the future.”

New networks

Foresight Factory anticipates far greater decentralisation as blockchain technologies and edge computing become mainstream, empowering IoT and privacy-hungry consumers. Any momentum in this direction hinges on significant technological advances, including edge computing and 5G.

Research and Markets anticipates that by 2020 blockchain technology and solutions will be used by up to 65 per cent of enterprises. The global blockchain market will grow from $210.2 million in 2016 to $2.31 billion by 2021.

The ethos of decentralised apps, or “dApps”, chimes with a growing appetite for peer-to-peer solutions, driven in part by institutional mistrust and a desire for better value. Across Europe and South Africa, a third of consumers (32 per cent) have used, or would be interested in using, a peer-to-peer lending service, rising to 37 per cent among Gen Y.

“It’s much more a consumer’s world now,” said John Mitchison, head of Compliance, The Direct Marketing Association UK.

“I think that there is quite a transition for marketers and people developing online and digital systems.  It’s going to be a bit of a shift.” – TradeArabia News Service

Tags: Apps | Ai | IoT | F5 |

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