Lighting up Times Square
, November 19, 2014
A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York on November 18. According to local media the screen is a full block long, 8 storeys tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. Reuters/Carlo Allegri