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Altaaqa Global Caterpillar announces major rebrand

DUBAI, February 2, 2019

Altaaqa Global Caterpillar Rental Power, a global provider of temporary power services, has been rebranded as Altaaqa Global Energy Services. 
 
The rebranding includes a complete redesign of the company’s logo, graphics, communications, and correspondence. The company’s new website will be launched in end-January. 
 
Transcending its traditional scope of solely providing temporary power solutions, Altaaqa Global Energy Services now offers power plants on flexible short-, medium- and long-term contracts with tailored project financing arrangements, including Build-Operate-Own-Transfer (BOOT), said the statement from the company. 
 
Furthermore, the company now delivers cost-efficient, bespoke multi-megawatt power plants comprising a wider range of power generation systems, including reciprocating engines, turbines and hybrid technologies, capable of running on diesel, gas or HFO,, it added. 
 
On the rebranding, CEO James Shepherd said: "The global energy landscape has changed, and so are the requirements of the sectors we serve, like mining, manufacturing, cement and utilities."
 
"In order to cater to their demands, and reflect the change in the company business proposition providing longer-term projects as an integrated Renewable and Reciprocating solution provider, the new brand reflects the strategic direction the company has taken," he noted.
 
"We aim to be more than just a technology provider,” said Shepherd. “In all that we do, we seek to be attentive and responsive to our clients’ needs – a true strategic power partner," he stated. 
 
"Our aim is to provide a complete world-class, trusted and reliable energy services and, more importantly, to make a difference to the society and to our stakeholders," he added.
 
Majid Zahid, Group President, Energy at Zahid Group, a global industry conglomerate and the company’s parent company, said: "With this rebrand, we are not only redefining who we are, but we are also driving change and taking a leadership role in shaping the future of the energy industry."
 
The Zahid Group’s ethos has always been built on integrity, commitment, hard work and expertise – values that have allowed us to prosper for more than 100 years, noted Zahid. 
 
"We pride ourselves on the relationships we build with our clients and partners, and on the social and economic progress we encourage through our products and services," he added.-TradeArabia News Service



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