Sunday 6 December 2020

Oman Oil Marketing unveils new strategy

MUSCAT, September 21, 2018

Oman Oil Marketing Company (OOMC), building on its continuous success, is exploring new investments, joint ventures, and growing non-fuel revenue in order to be one of the top five fuel marketers in the GCC by 2025. 
David Kalife, CEO of Oman Oil Marketing Company, speaking about the company’s transformation and providing a roadmap to achieve its strategic growth, highlighted the company’s plans to continuously enhance both customer and shareholder value through expansion and innovation. 
Diversifying the number of revenue streams while conveniently exceeding customer needs to tap into what they want, OOMC’s 2025 plans include a shift to acquire 40% of the local market share, as well as increasing distribution of lubricants and broadening its network of service stations across the sultanate. 
Going beyond the pump, the company is building a brand that provides more than just fuel, it is creating a chain of service hubs that provide access to integrated offerings including shopping, food products and services. 
He added: “We continue to transform the industry with the introduction of innovative products and services across all aspects of the business both locally and internationally. Our focus has always been on our customers and creating solutions dedicated to adding value to their lives in a convenient and delightful manner. We are optimistic that this mission combined with our dedication will propel the company forward and meet our goals.”
Internationally, OOMC is expanding its service stations into Saudi Arabia. The company plans to implement a unique business model that will help build its reputation as the preferred one-stop shop. Its plans also include expanding its line of lubricants within the kingdom and beyond the region. 
Additional countries are also being explored for further expansion opportunities. Kalife said: “Our goal is to become the most customer-centric marketer in the GCC while sustainably developing the company’s presence within the fuel industry.” 
In the last two years alone, the company made significant strides towards achieving its targets, including opening its 200th service station in Oman, and introducing Ultimax, the only 98 octane fuel in the country. 
The company also added café Amazon and other international brands to its portfolio as well as installed the Sultanate’s first two-sided fuel dispensers at select stations. In addition, its service stations today have adopted ‘e-fill’ and payment app ‘thawani’ to meet the growing demand for digital payments. Moreover, the company have offered new solutions for commercial customers such as mobile containers and rewarding promotions on lubricants.
Upgrading its service stations to become hubs of convenience, Oman Oil Marketing Company remains committed to exploring new opportunities while achieving sustainable growth for shareholders, customers, and the company as a whole, it said. -TradeArabia News Service

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