US looks to power up new business opportunities in ME
DUBAI, February 12, 2016
The US is looking to power up new business opportunities at a forum in the Middle East, against a dynamic backdrop of heightened environmental pressures, energy security risks and the global trend toward renewables.
The Middle East Electricity (MEE) will run from March 1 to 3 at the Dubai World Trade Centre.
The forum, which will feature industry leaders such as Eaton Corporation, Governors America Corp, The H-J Family of Companies and Ametek Power Instruments, is being organised by Kallman Worldwide, the official US representative of the show, in partnership with the US Department of Commerce.
The centerpiece of this national effort, the nearly 500 sq m US International Pavilion, is a primary destination for buyers looking for an efficient way to meet US companies, and an on-site business hub for US exhibitors looking to maximize their exposure and impact at the event.
Tom Kallman, president and CEO, Kallman Worldwide, said: ”When the United States commits to exhibit at MEE, we're saying we believe in the power of this event to attract real business prospects and customers. The steady growth and diversification of this show speaks for itself.
"As the organiser of the U.S International Pavilion, our team is proud to help our exhibitors capitalise on this influential business event to grow their share of the regional marketplace, and further extend our nation's global power industry leadership."
In addition to organising the national Pavilion, Kallman is promoting all US exhibitors with its "Ask America First" on-site advocacy campaign.
The message will be placed prominently around the US International Pavilion, integrated into hospitality events during the show and promoted in social media.
"The United States exhibits at MEE because it's one of the world's most innovative power industry suppliers, but that's no guarantee that buyers will look to work with US companies over others here," said Kallman.
"As the organiser of the US International Pavilion, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace. We want every visitor to 'Ask America First' at MEE, and to be assured that America is listening,” he added. - TradeArabia News Service
