Emirates National Oil Company (ENOC) said it is evaluating the possible introduction of a modern self-serve concept, as an option for motorists buying fuel across its network of service stations in Dubai and the Northern Emirates.

Enoc has been evaluating customer feedback during the past year, and the responses have helped the company add customer-friendly technical and operational aspects to the new concept, the company said in a statement.

Enoc said it has also been looking into several ways to improve the self-serve concept and make it more convenient to customers.

The company recently invested Dh50 million ($13.6 million) to modernise and automate all its service stations, and enhance customer service, operational efficiency and environmental performance.

Services at the revamped stations will be managed from a remote facility, saving time and introducing new ‘interactive’ features for customers at the fuel pump. The new systems will be operational in early 2010, the satement added.

The new advanced technologies further support the self-serve concept, help accommodate changing trends in the way fuel is dispensed, and provide more convenience to customers when paying for their fuel using the self-serve.

The self-serve option is widely common in countries abroad, and is encouraged to bring about time and cost efficiencies, and also reduce the waiting time at the service stations.-TradeArabia News Service