Friday 3 December 2021
 
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GM sends special 'drone invites' for Exhibit Zero Arabia event

DUBAI, 12 days ago

General Motors Middle East (GM MEO) has enlisted drones to invite guests to its industry-first Exhibit Zero Arabia event, setting its hi-tech tone from the get-go and hinting at a possible transportation future with VTOL (vertical take-off and landing) technology.
 
Gearing up to lead for the Future of Mobility, GM’s event is taking place in Dubai on November 22, and will spotlight the brand’s vision of Zero Crashes, Zero Emissions and Zero Congestion, said the company in a statement. 
 
Taking virtual and in-person attendees on a journey through the electrification of Arabia, it showcases how the region can bring to life cleaner, safer, more sustainable mobility in line with government goals, it added.
 
General Motors remains focused on advancing an all-electric future that is inclusive and accessible to all, said a company spokesman.
 
At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles, he noted. 
 
In the spirit of embracing change, and driving forward its sustainability and technology mandate, General Motors launched drone deliveries to tech-savvy invitees, said the spokesman. 
 
"Staying ahead of the curve is part of the brand’s DNA, and through Exhibit Zero Arabia, General Motors’ AMEO will showcase advances in electric, autonomous and connectivity technology and how GM is bringing the future to customers today," he added. 
 
A major player in the global auto sector, General Motors, along with its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands.-TradeArabia News Service



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