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Victor Dalmau

Volkswagen appoints new MD for Mideast

UAE, June 26, 2019

Volkswagen, a leading automobile manufacturer, has appointed Victor Dalmau as the new managing director for its Middle East operations.

Dalmau joins Volkswagen Middle East from the Sao Paulo operation in Brazil, where he led the brand as Volkswagen managing director for Latin America, said a company statement.

Based at the regional headquarters in the UAE, Dalmau will be responsible for all markets including; the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan and Lebanon, it said.

He joins the regional office with over 20 years’ experience in the automotive industry, working within the Volkswagen Group on strategic and operative positions; and brings vast knowledge and experience to this role.

His long and successful career has been in all areas of the business from sales, marketing, after sales to dealer network, it added.

Prior to joining Volkswagen Middle East, Dalmau led the successful re-launch of the Volkswagen brand in Latin America, reinvigorating the brand and increasing the product portfolio in the market.

He will bring this experience and success of working in other developing markets to the team here in the Middle East where he will continue to grow the brand in the region.

Dalmau also spent many years based in Volkswagen’s headquarters in Wolfsburg where he held various positions within the business focusing on both established and developing markets. 

Commenting on his new appointment, Dalmau said: “Despite the current challenging marketplace, the Middle East region offers a great deal of new opportunities and there is still a clear sense of drive and energy amongst both our business partners and consumers.”

“My focus is to build on the foundations already established, and continue to offer an exciting and diverse product range for customers in this market. Technology is at the heart of our brand, from the innovation in our vehicles to the digitalisation of our business, and this will be a focus in terms of further strengthening our customer relations, driver experience and servicing,” he added.

Deesch Papke, managing director for Audi Volkswagen Middle East, said: “We welcome Dalmau to the market and look forward to working alongside him as we navigate this exciting and diverse market.”

“It’s an exciting time both globally and regionally for Volkswagen, and we are looking forward to the future,” he added. – TradeArabia News Service




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