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Ford introduces ST brand in UAE

UAE, June 19, 2019

Ford, a leading automotive manufacturer, has introduced the ST brand to its SUV line-up in the UAE with the launch of the new Edge ST.

The new Edge ST – Ford’s first SUV to be tuned by the Ford Performance team – features the most powerful V6 engine available in its class with a specially tuned 2.7-litre twin-turbocharged EcoBoost engine pumping out 335 horsepower and 515 Nm of torque.

It’s also outfitted for dynamic handling with a quick-shifting eight-speed automatic transmission, standard all-wheel drive with selectable traction control, an available performance brake package, and ST-tuned sport suspension.

Adriaan Coetzee, director, product marketing, Ford Middle East and Africa, said: “The new Edge ST is a performance SUV with a track mentality.”

“Bringing a sophisticated driving experience, and a host of new technologies, Edge sets a new standard in SUV excellence that fans will love to experience,” Coetzee added.

A new Sport Mode allows Edge ST drivers to experience more aggressive throttle response and shifting patterns that hold gears near redline through cornering manoeuvres, sharper engine braking, and a more resonant exhaust tone.

Drivers can also manually shift using the steering wheel-mounted SelectShift paddle shifters while firmly positioned in unique Edge ST seating with additional bolstering.

To complement its performance abilities, Edge ST features new front and rear styling, a wide mesh grille for optimal cooling, deep side skirts and dual-exhaust outlets. Unique 21-inch wheels are standard and interior design cues on the steering wheel, seat backs and scuff plates provide a subtle reminder that this five-passenger SUV is something special.

For 2019, Edge introduces Ford Co-Pilot360, which bundles popular, advanced driver-assist features previously available only as separate options, as standard. Technologies like Blind Spot Information System, which uses radar to alert drivers of approaching vehicles entering their blind spot by flashing an indicator light, and cross-traffic alert, warning drivers of traffic approaching from the sides when backing out of a parking spot or driveway, are included.

Other technologies include pre collision assist with automatic emergency braking, auto high beams, a lane-keeping system and a rear-view camera.

Standard Ford Co-Pilot360 Assist offers evasive steer assist, providing drivers with steering support to help avoid collisions with a slow or stopped vehicle if a potential accident can’t be mitigated by braking alone.

Lane centring technology, which detects lane markings on the road to help keep the vehicle centred, is also available. Lane centring helps keep drivers centred in their lane while adaptive cruise control with stop and go capability is enabled, which allows drivers to set a desired speed and distance between themselves and the vehicle ahead.

Dual-stage airbags, side-curtain airbags, rain-sensing wipers, and an innovative active glove box knee airbag, front and rear ultrasonic sensors, 180-degree front camera and Enhanced Active Park Assist are also fitted as standard.

Inside, drivers will find a standard wireless charging pad nestled in the forward media bin, and a standard 12-speaker B&O Play Premium Audio System by Harman specially tuned for Edge.

SYNC with AppLink, an enhanced voice-recognition communications and entertainment system, is also standard. This system gives users access to their favourite media content, daily appointments, and the ability to search for nearby points of interest, all from the road. SYNC 3, with an eight-inch touchscreen, is standard on Trend, Titanium, and ST models for enhanced in-vehicle experience.

The new Edge, when not boasting the ST badge, comes standard with a 2.0-litre EcoBoost engine that offers more power, more torque and better fuel economy than the outgoing model. The engine produces 250 horsepower and 373 Nm and is mated to a newly designed eight-speed automatic transmission with Auto Start-Stop technology. The system efficiently turns the engine off when the vehicle is stopped and idling, then seamlessly restarts the moment the brake is released.

Inside, a redesigned centre console is accentuated by an all-new rotary gearshift dial that frees up space, allows easier access to the wireless charging pad and enhances the vehicle’s modern, sophisticated feel.

With a wider grille and freshened fascia that create an athletic, modern appearance, the new Edge maintains the reputation for sophistication it’s carried for more than a decade. Full LED headlamps are standard, LED fog lamps and signature lighting are standard on Trend, Titanium, and ST and a redesigned hood imparts a wider, more planted stance, it stated. – TradeArabia News Service




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