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The new Genesis G90

Genesis brings redesigned G90 to the Middle East

BAHRAIN, April 25, 2019

Genesis recently unveiled the brand’s redesigned 2020 G90 flagship sedan in its Middle Eastern debut in Bahrain. 
 
The G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through an evolution of Genesis’ signature Athletic Elegance design language. The new “Quad Lamp” styling theme, featuring a prominent horizontal architecture, signals design cues to be seen on all future Genesis models.
 
Altar Yilmaz, general manager for Africa and Middle East region, Genesis, said: “The new G90 is the ultimate expression of the Genesis brand ethos, offering brilliance through superior design, refined performance, and luxury. As a design-focused brand, we are proud to have refined excellence with the G90, and we are certain the 2020 G90 will elevate Genesis and lead our global brand identity in the luxury vehicle segment in the region.”
 
Evolving elegance, inside and out
 
Front and back, the styling of the redesigned G90 evolves the brand’s 'Athletic Elegance' design language. In front, the signature Crest Grille is flanked by a new quad lamp styling theme that will become common across future Genesis models. In the rear, quad lamps symbolising the wings of the Genesis logo wrap around from corner-to-corner. The lines of the vehicle flow from one end to the other through a crisp parabolic line and large LED side indicators embedded in the fenders.
 
The G-Matrix cross-hatch pattern, inspired by light reflecting from an illuminating diamond, is applied in various areas around the vehicle, beginning with the front grille and extending into the graphics of all exterior lighting elements. The standard 19-inch dish-type wheels, also incorporating the mesh pattern around their outer edge, feature sound absorption technology to noticeably reduce tire noise. 
 
The interior design is dominated by a harmonious flow of horizontal surfaces, including a parallel layout built around the air ventilation system and audio controls. Fine new details are found throughout the interior space, including quilted Nappa leather seating, new contrast piping on the leather-wrapped dashboard, additional leather wrapping on the centre console, higher-quality switchgear, and natural wood trim with an exposed grain texture.
 
The 2020 G90 adds two new colours -  Porto Red and Gold Coast Silver - in addition to Marble White, Platinum Silver, Graceful Gray, Carbon Metal, Umber Brown, Royal Blue and Titanium Black.
 
The G90 introduces multiple technology enhancements and firsts for the Genesis brand. The 12.3-inch central display is re-engineered to incorporate a new graphic user interface that features the signature Genesis black and copper colour scheme. The widescreen display, which now offers full touch-screen functionality and Apple Carplay and Android Auto connectivity, shows multiple functions simultaneously using a convenient split-screen feature.
 
The Genesis Adaptive Control Suspension with electronic damping control smoothly and precisely manages body motions throughout the car’s dynamic range with minimal compromises to ride comfort.
 
All available safety and driver assistance technologies are included as standard equipment. New systems and features include– Lane Follow Assist (LFA), Highway Driving Assist (HDA) and Adaptive Cruise Control (ACC), Blind-Spot View Monitor (BVM), Rear Cross-Traffic Collision Avoidance-Assist (RCCA-A), Forward Collision Avoidance-Assist (FCA-A), and Safe Exit Assist (SEA).
 
The 2020 G90 delivers a stable driving experience with H-TRAC, an advanced all-wheel-drive system that detects road conditions with sensors at each wheel. Combined with advanced electronic stability control, H-TRAC enhances vehicle stability on unfamiliar roads or in inclement weather. –TradeArabia News Service



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