Nissan has unveiled the new 2019 Nissan Maxima in the Middle East at a regional launch event in Dubai, UAE.

With captivating performance stance, 19-inch diamond-cut wheels, boomerang signature LED lighting framing the enlarged V-motion grille, the Maxima also offers Nissan Safety Shield 360, a suite of advanced driver-assist systems that supports the Nissan Intelligent Mobility vision to redefine how cars are driven, powered and integrated into society.

The launch of the Maxima across the region comes following an impressive world debut at the 2018 Los Angeles Auto Show in November last year. The model continues its reputation as an exciting near-luxury sports sedan with its 300-horsepower 3.5-liter V6 engine and sport-tuned steering, braking and suspension.

Thierry Sabbagh, managing director, Nissan Middle East said: “Since the Maxima was first introduced in 1993, it has consistently been one of Nissan's best-selling vehicles, and a recognized nameplate, especially in this region. A recent brand survey we conducted, showed that consumers in the region consider Maxima as the best among Nissan’s sedan line-up that offers “Passionate Driving”

“Our bold and refreshed 2019 Maxima sets a new standard for the sedan market that showcases practicality, futuristic technology, design and an engaging experience behind the wheel. Today, we are ready to bring it to the roads to our customers in the Middle East.”

Brand survey results from the region also showed that Nissan Maxima was voted as #1 in the sedan segment vs. competitors in areas such as personality, inspired styling, exciting to drive, trendy, good driving performance and distinctive design.

Nissan Intelligent Mobility and Nissan Safety Shield 360

The new 2019 Maxima embraces the visionary Nissan Intelligent Mobility philosophy – which provides technology in a way that moves people to a better world. For Maxima, this includes the availability of Nissan Safety Shield 360, a suite of six advanced active safety and driver-assist technologies designed to help provide 360 degrees of active driver assistance, crash avoidance and pedestrian detection.

Safety Shield 360 includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning and High Beam Assist.

In addition to Safety Shield 360, the 2019 Maxima also expands the availability of Intelligent Cruise Control (ICC), High Beam Assist (HBA) and Traffic Sign Recognition (TSR).

The 2019 Maxima will be available from April 2019, at a starting price of Dh115,000/ $31,300 (excluding VAT) for the S Grade. Prices per market will be revealed at their respective launches and will vary from market to market, a statement said.

It will be offered in five well-equipped grade levels: S, SV and three variations of the SR grade. – TradeArabia News Service