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Molly Peck and Raha Moharrak

Chevrolet picks Saudi mountaineer as regional face

DUBAI, August 29, 2018

Chevrolet Middle East, the regional unit of the US automotive brand, has signed Raha Moharrak, the first ever Saudi woman to climb Mount Everest and the seven summits, as the company’s brand ambassador in the Middle East.

Moharrak made history when she became the first Saudi Woman and youngest Arab ever to summit the world’s highest mountain in 2013, an achievement she accomplished when she was just 27 years old.

Molly Peck, chief marketing officer General Motors Middle East, said: “We are extremely proud to have Raha on board the Chevrolet Middle East team, Raha is a dynamic and driven young Arab woman whose personality not only complements the Chevrolet brand but also embodies Chevrolet’s mantra of Finding New Roads, pushing boundaries and challenging the status quo.”

Moharrak’s inseparable love for altitude began after she summited Africa’s highest peak, Mount Kilimanjaro. In addition to Mount Everest and Kilimanjaro, Moharrak has conquered a total of eight of the world’s highest and most challenging mountain tops, including Vinson Massif in Antarctica, Mount Elbrus, the highest peak in Europe, as well as Aconcagua in the Argentinian Andes. Moharrak has also been on a total of 14 expeditions and currently holds 12 different records.

“I am thrilled to start working with Chevrolet Middle East as their regional brand ambassador,” said Moharrak.  “I’ve always been unapologetic about who I am and that has allowed me to pursue my passion in mountain climbing and exploring the world’s most remote regions. It has also allowed me to inspire people to be who they are, relentlessly, and I’m very excited to work closely with Chevrolet to create content that will continue to inspire others to push their own boundaries and take the road less travelled.”

A graduate of the American University of Sharjah, Moharrak currently works in the UAE as a Graphic Designer and Art Director for a leading global marketing firm. When she’s not working, summiting the world’s highest peaks, or training for her next expedition, Moharrak can also be seen participating at public events around the Middle East as a key note speaker.  – TradeArabia News Service




Tags: Chevrolet | Everest | Brand ambassador |

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