Saturday 23 March 2019

Nissan picks marketing veteran for top ME job

DUBAI, June 19, 2018

Leading auto major Nissan has appointed Francesca Ciaudano as the new general manager of marketing communications for Nissan Middle East Headquarters in Dubai, UAE.
Ciaudano, one of the most valued and known marketers in the regional automotive industry, boasts a career spanning over 15 years. She will report directly to Nissan Middle East’s Managing Director Juergen Schmitz.
Ciaudano joins Nissan from Infiniti where she joined the brand in 2007. She held the position of General Manager – Marketing & Public Relations in the Middle East before shifting to her current role at Nissan Middle East.
Welcoming the appointment, Schmitz said: "Nissan continues to excel and reach new heights globally and regionally. We take pride in our efforts and achievements and are constantly exploring methods to amplify the work we do here in the region, which largely contributes to Nissan’s business growth and brand reputation."
"We’re excited to have Ciaudano join the team, and are confident that she, armed with her extensive industry experience, will be fundamental in narrating Nissan’s story within the community,” remarked Juergen.
Nissan Middle East, he stated, has taken great strides in its contribution to the region, with its recent appointment as Official Automotive Partner for Expo 2020 Dubai, allowing it the opportunity to accelerate the electrification of mobility in the region and showcase Nissan’s expertise in electric vehicles and next generation cars featuring advanced technologies.
"Ciaudano will oversee and be responsible for all of Nissan’s regional marketing communications activities. Her successful journey in the marketing and automotive industries to date makes her a valuable addition to the Nissan workforce," added Juergen.
With a Bachelor (honors) in Marketing and Business Communication and a Masters in Marketing Management, Ciaudano brings with her over 15 years of experience and a passion for success. She was recognized as Marketer of the Year by the EFFIE Mena in 2014. 
On her new role, Ciaudano said: "I am a firm believer in constant innovation and in creating memorable brand experiences for consumers. I am therefore excited to join Nissan and become part its successful journey in the region, as it evolves its Intelligent Mobility strategy."
"My position covers the full spectrum of marketing communications activity and, throughout all the different aspects of my role, I will be dedicated to driving innovative, personalized and customer-centric marketing communications" she added.-TradeArabia News Service

Tags: Middle East | nissan | Dubai headquarters |

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