Friday 14 December 2018

Dubai motor show to showcase personalisation

DUBAI, November 1, 2017

A number of specialist companies will showcase car and motorcycle personalisation options at the upcoming Dubai International Motor Show, the Middle East’s premier automotive event.

The event runs from November 14-18 at Dubai World Trade Centre (DWTC).

Organisers of the 2017 Dubai International Motor Show have created a Tune & Style sector, which is dedicated to tuning, components and related services, and is one of five specialist segments at the five-day event.

“The aftermarket and tuning sector is an incredibly important segment of the motoring industry,” said Trixie LohMirmand, senior vice president, Exhibitions and Events Management, DWTC.

“Sectorisation of the show presents exhibitors with a tailored, unique platform to showcase their latest products and services and gain easier access to their target audience. This is a region of car lovers and enthusiasts pay keen attention to their vehicles, often spending huge amounts of money to make them unique and personal,” LohMirmand added.

Brabus, one of the world’s most-respected tuning companies, will be unveiling its latest modified Mercedes-Benz and Maybach models during the five-day show. Sven Gramm, Head of PR/Advertising at Brabus, says the German company, which has operations in Dubai, will be displaying no fewer than 10 cars, with the potential addition of modified classic convertibles to the stand.

Six of the vehicles will be unveiled for the first time in the region, while the Brabus 850 ‘Buscemi Edition’, which is based on the G63 – one of the GCC’s most iconic cars – will enjoy its global premiere.

The aftermarket sector is about much more than weird and wonderful personalisation, and many car owners in the Middle East invest in simple modifications such as window tinting. Auto Millennium Group is the Official Tint Partner with Llumar at the 2017 Dubai International Motor Show and will be showcasing its 13 different businesses on its impressive stand, and is promising to entertain and inform visitors with a range of interactive displays.

Deborah Jucker, Auto Millennium’s director of Sales and Marketing, added that to demonstrate the effectiveness of the company’s products and treatments, visitors to the stand will be encouraged to throw liquid and other items at a car that has been coated with 3M Scotchgard Vehicle Protector, to show how it withstands any “unwanted dirt”.
Sharing space in Hall 7 will be Autodata Middle East, the GCC’s preeminent provider of vehicle identification and pricing information to the automotive industry, government, banks and insurers alike.

Autodata says its credibility and success are “based on independent research resulting in authoritative, accurate and unbiased information.” If you’ve ever been curious as to how a car’s resale value is set, a visit to Autodata Middle East will be a must.

Wail Motorsport Engineering will showcase its vast range of performance motorsport parts exhaust systems, turbo kits and ECU mapping upgrades.

“Every aspect of our exhausts design and manufacture is focused on improving performance and reliability,” said a Wail Motorsport Engineering spokesperson. “The exhaust system is often the last part of the Race or Performance car to be built. It needs to work in a very confined space and will often be expected to provide extra power, survive massive rpm, weigh very little and fit a budget.”

The Tune & Style sector will host a special display of 10 modified cars, in collaboration with Top Performance magazine. The cars, a mix of sports cars, classics, SUVs and pick-ups, will feature upgrades and modifications from some of the world’s leading tuning companies. – TradeArabia News Service

Tags: Dubai Motor Show | Personalisation |

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