Euro Motors, the exclusive dealer and distributor for Jaguar Land Rover in Bahrain, has celebrated its first year anniversary of the Land Rover Experience Centre Bahrain, by holding a spectacular two day event in Bahrain International Circuit (BIC).

The event, held in collaboration with BIC, kicked off today (February 18) will conclude tomorrow (February 19).

The event included free sessions on the Land Rover Experience course for both local and regional media personnel on the first day and for existing customers and will invite guests on the second, said a statement from the company.

With the Land Rover Experience Centre Bahrain being the first of its kind in the Middle East and North Africa (Mena) region, it was designed to cater to both the Bahraini and regional market and it has been doing so successfully for the past one year, within which time exponential growth, in both its presence in the Kingdom and the number of customers per day, is being witnessed.

Located in the heart of the Sakhir desert within the grounds of BIC, the Land Rover Experience Centre Bahrain covers 3.5 km of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and most importantly developing driving skills in the world’s most capable luxury vehicles.

The experience drives are unique and tailored to all guests, no matter what their skill level. The experiences range from a half day taster through to an advanced experience. All include an explanation of the Land Rover technologies on offer, instruction on how to best utilise these, and most importantly the chance to put them into action.

Visitors have the chance to choose between two experiences: the first is as a passenger in a Land Rover vehicle, while one of Land Rover’s lead instructors drives the course, with the second being an opportunity to get behind the wheel to take on the facility’s many challenges head on, guided by a qualified Land Rover Experience instructor.

The ‘Passenger Experience’ lasts for a duration of 90 minutes and costs BD12 ($31.8) per person and the ‘Driver Experience’ goes on for as long as 120 minutes at a cost of BD65 ($172.4) per person. One can experience the full line up of Land Rover models; from Range Rover Sport to the Discovery Sport, the LR4 and the Range Rover Evoque.

The Experience team at BIC are all qualified and certified instructors with the lead instructors sent to the UK to complete their training. The centre is open on a daily basis and guests are advised to book in advance to avoid disappointment.

In addition to the drive experiences, group bookings for events ranging from birthdays to team building sessions are also welcomed.

Nawaf Khalid Al Zayani, managing director of Euro Motors, said: “Being the first Land Rover Experience Centre in the Mena region, it was imperative that we commemorated the affair with the celebration that it rightly deserves.”

“We are glad to have witnessed such a favourable turnout for our first year anniversary celebrations and to have ensured that our guests experienced the extreme capabilities of Land Rover vehicles and the outstanding facilities of the Land Rover Experience Centre Bahrain, gives us immense pleasure,” he said.

“We look forward to continually welcoming our customers to such events that serve to commemorate our significant milestones for a long time to come and look towards maintaining our consistent benchmark standards and, consequently, the highly favourable reviews we constantly garner,” he added. – TradeArabia News Service