Infiniti posts record 18pc growth rate in ME
DUBAI, January 25, 2016
Infiniti in the Middle East has registered a growth rate of 18 per cent last year, delivering more than 8,300 vehicles.
It has been named one of the fastest growing premium automotive brands in the region, said a statement.
On a global level, the automaker broke the sales record with sales of more than 215,250 vehicles, up 16 per cent from the previous year, it said.
Juergen Schmitz, managing director, Infiniti Middle East, said: “The double digit growth achieved for 2015 is testament to the excellent vehicles we continue to deliver to our customers around the region.”
The year was a great year for the Infiniti brand which saw enhancement in its product portfolio on a global as well as regional level, said the statement.
At the Frankfurt Motor Show, Infiniti made history, when it unveiled the all-new Infiniti Q30. Representing the automaker's first entry into the fast-growing premium compact segment, the Q30 will play an important role in helping the company realise its plans for global growth.
Meanwhile, Infiniti launched the its new Q70 in the Middle East. With a fresh new exterior, the latest evolution of model will take the character of the performance sedan up another level. The new 2016 model continues to deliver evocative design, invigorating performance, innovative technology and superior craftsmanship.
“The Infiniti Q70 continues to be a key driver of growth for our brand in the mid-size executive sedan segment across the region. So too, when we introduce the all-new Infiniti Q30 in the Middle East later this year, we are confident that the vehicle will contribute to Infiniti’s successes,” said Schmitz.
Amongst the sedans, leading the way was the new Infiniti Q70 which accounted for an increase of 116 per cent with almost 600 vehicles delivered to customers in the year. Infiniti’s Q50 also performed strongly registering a growth of 110 per cent with almost 1,900 vehicles sold.
Infiniti’s core offering – its SUV line-up performed well across the board, with the QX50 accounting for a 67 per cent increase compared to the same period in 2014.
The rest of the portfolio rounded of the brand’s success with the QX60, QX80 and QX70 all having incremental growth; eight per cent, seven per cent and four per cent respectively, said the statement.
With the recent announcements of Infiniti’s all-new 3.0-liter V6 twin-turbo from the new and exclusive ‘VR’ powertrain family as well as the new QX60 and QX50 and the all-new Q60, Infiniti is gearing up for an exciting year, it added. - TradeArabia News Service
