Tata Motors, a leading automobile manufacturer, has launched two new next-generation heavy duty trucks from its Prima range of commercial vehicles in the UAE.

The Prima 4438S (4X2) tractor head and Prima 4038K (6X4) construction tipper will be available with its Dubai dealer-partner – United Diesel and Abu Dhabi dealer-partner, Dalma Motors, said a statement.

Being developed with Tata Motors subsidiary, Tata Daewoo Commercial Vehicles (TDCV), Tata Motors conceived the award winning Tata Prima range, setting new benchmarks in the performance and design of a next-generation commercial vehicle, based on superior technology, optimum power, fuel efficiency and safety.

Built with technical inputs from across the world, the Tata Prima is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combining Swedish precision on a robotic weld line, hence is also referred to as the 'World truck’ by Tata Motors.

The Tata Prima with its power, sustainable speed, safety and reliability, best-in-class, aggregates, cabin features and comfort, was uncompromisingly designed for long-distance/ hours of transportation.

Ravindra Pisharody, executive director, Commercial Vehicles Business Unit, Tata Motors, said: “The launch of the Tata Prima brand in the UAE, is an important milestone in Tata Motors’ continued expansion in this market and the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe.

“The range being launched today is world-class in every sense, giving UAE customers competitive business advantages, with the trusted credentials of the Tata Motors brand.”

With the range extending upto 49 tonnes and engine options upto 380 bhp, the Tata Prima is an ideal work horse for movement of goods and material across distances and terrains, at the same time delivering efficiencies to a trucking business.

The new next-generation range of Tata Prima commercial vehicles, boasts outstanding material and build quality, comfort, driving dynamics and economy, at the same time offering customers with of lowest cost of ownership.

Equipped with strong aggregates and a robust chassis frame and suspension, the Tata Prima range meets the highest operating standards under extreme conditions. - TradeArabia News Service