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Euro Motors celebrates record BMW, MINI sales in Bahrain

BMW, MINI sales increase 37pc in Bahrain

MANAMA, January 26, 2015

Euro Motors, the exclusive dealer of BMW and MINI cars in Bahrain, has posts a 37 per cent increase in BMW and MINI sales over the last year.

The achievement has placed Bahrain as the market with the third largest growth rate for BMW Group in the Middle East after Abu Dhabi and Oman, said a statement.

Fuelling BMW’s performance in the kingdom was its top-of-the-range models includes the BMW X5 Sports Activity vehicles with a 164 per cent increase in sales and BMW 7 Series with 26 per cent growth, it said.

The BMW 5 Series, the global leader in the executive saloon segment, also achieved impressive growth, with a 22 per cent increase in sales over 2013 figures.

MINI also recorded strong growth in Bahrain last year with sales increasing 10 per cent. The most popular selling model was the MINI Countryman – the first MINI with four doors and a four-wheel drive option.  

The sales for the popular four-door model increased 14 per cent. Also contributing to the positive sales was the all-new MINI three-door Hatch, which was launched in March and now also offers a five-door variant for that extra convenience, while everything from the engines, gearbox, chassis, exterior and interior.

Paul Yates, general manager of Euro Motors, said: “2014 was a great year for Euro Motors. Not only were we deemed to be one of the top three fastest growing markets in the Middle East, but we also exceeded expectations in terms of individual vehicle sales for the BMW brand with the delivery of more than 1,000 cars over 12 months.

“Our success is a direct result of our unwavering commitment to providing customers in the Kingdom with premium products, professional staff and exceptional service standards, a strategy that we intend to move forward even further with into 2015.” - TradeArabia News Service




Tags: BMW | Car | Sales | euro | increase | MINI |

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