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Rolls-Royce Ghost II series

Rolls-Royce Bahrain achieves 50pc sales growth

MANAMA, January 22, 2015

Euro Motors, the sole authorised dealer of Rolls-Royce Motors Cars in Bahrain, has achieved a 50 per cent increase in sales of the ultra-luxury marque last year.

The Middle East was the second largest market for Rolls-Royce Motor Cars global, comprising around one-fifth of the company’s global volumes throughout the year,  according to a recent statement.

Paul Yates, general manager of Euro Motors, said; “Looking back on 2014, the Rolls-Royce Motor Cars marque has many reasons to celebrate.

“In Bahrain, the economy has improved throughout the year and here at Euro Motors, the ongoing popularity of the Rolls-Royce Wraith, the introduction of the Ghost Series II and our ongoing strive for excellence in every aspect of the brand, bought the year to a close on a high. As the economy continues to grow, we are looking forward to an even more successful 2015.”

The top growth model in 2014 was the Wraith, the most powerful and dynamic Rolls-Royce in history, which has consequently stood out as the most popular choice among a younger category of audiences throughout the year, said the statement.

Building on the success of the Ghost model, the most recent addition to marque’s ultra-luxury family of vehicles, the Ghost Series II, also proved a popular choice for the discerning Bahraini clientele since its launch in November.

Furthermore, the Rolls-Royce Phantom which combines state-of-the-art technology and engineering with timeless contemporary design, maintained its position as the company’s pinnacle product with steady sales throughout the year.

In addition to the introduction of the Ghost Series II,  the year saw Euro Motors welcome one of the 35 limited edition Bespoke Waterspeed Phantom Drophead Coupés, designed and crafted in honour of Sir Malcom Campbell, an English racing motorist and motoring journalist who broke the waterspeed record over seventy years ago in a Rolls-Royce-powered Bluebird K3 hydroplane boat.

This vehicle showcases the level of unparalleled, painstaking craftsmanship that is required to bring Bespoke concepts to life and has contributed to Rolls-Royce sustaining its leadership of the industry in the area of personalisation further into this year. - TradeArabia News Service




Tags: Bahrain | euro | growth | rolls | motors | Royce |

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