Jaguar Land Rover appoints Morocco dealer
Casablanca, July 13, 2014
Jaguar Land Rover, a leading manufacturer of premium luxury vehicles, has announced the appointment of Smeia as the exclusive importer and distributor for Jaguar in Morocco.
Smeia, one of the most reputable names in Morocco’s automotive industry, is a leader in the premium luxury segment and has been a stakeholder and official Land Rover distributor in the Kingdom for over 50 years.
As the new exclusive Jaguar importer, Smeia owns a wide network of showrooms across the main cities in Morocco including Casablanca, Rabat, Tangier and Marrakesh, with extensions coming soon in Fes and Oujda.
Smeia also has a dedicated sales team already in place to service new and existing Jaguar customers. The Jaguar line up is now available at Smeia, with order banks now open.
Bruce Robertson, managing director for Jaguar Land Rover Mena said: “Smeia enjoys a reputation as one of Morocco’s leading automotive distributors with nationwide presence, and with its proven track record as our Land Rover dealer in the Kingdom, they were the ideal choice to become the exclusive distributor and importer for Jaguar.”
“This year we introduced Jaguar’s strongest, most exciting and most comprehensive line-up to date and have seen high demand for our products across the world. This makes selecting the right partners to join us in delivering the ultimate brand experience to customers across the region an essential component for our future growth. We are confident Smeia will do just that and we look forward to continued success here in Morocco.”
Smeia Jaguar Land Rover brand director Saad Bezzate said: “We are proud to be the exclusive importer and distributor for Jaguar in Morocco, and see this as a reiteration of Jaguar Land Rover’s trust in us to represent these two iconic British brands here in Morocco. With Jaguar’s current line-up and our dedication to customer satisfaction, we are confident that we will provide our valued customers with the ultimate Jaguar experience.” – TradeArabia News Service