Toyota named ‘most valuable brand’
Jeddah, October 14, 2013
Japanese automaker Toyota has been named the ‘Most Valuable Brand’ in the automotive sector by Interbrand, a leading brand consultancy and author of the list of top 100 brands worldwide.
The Interbrand Best Global Brands survey measures brands based on criteria that includes financial performance and transparency in financial results; competitive edge; the requirement that a brand must be truly global and have successfully transcended geographic and cultural boundaries; and visible with a public profile and awareness above and beyond its own marketplace.
The sales automaker’s Prius, a gasoline-electric hybrid vehicle, pushed past the three million mark and it is set to add the Avalon and a completely redesigned Corolla to its offerings in 2014, said a statement.
Toyota scored number one for perception in its home country, where it is exploring the future of mobility at the Toyota Ecoful Town, a low-carbon pilot project in Toyota City, Japan, it said.
It also aims to produce more efficient, cleaner-emitting cars and further reduce its operational impact through its plans to roll out more than 20 new hybrid models in the next three years (including a refreshed RAV4 EV this year) and a full hydrogen car in 2015. - TradeArabia News Service
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