Range Rover Evoque in off-road adventure
Amman, October 6, 2013
Land Rover’s European and Middle Eastern brand ambassadors were in for a dramatic journey from the airport to the Frankfurt Motor Show, when their chauffeur-driven 14 MY Range Rover Evoque left the highway for an extreme off-road ‘shortcut.’
Hidden camera footage has been released that shows their reactions, as their route features a series of hazards including side inclines, steep gradients, loose surfaces and a pyramid of pallets.
“Our brand ambassadors all share Land Rover’s spirit of adventure, but none of them were prepared for what was in store in an everyday drive across Frankfurt,” said Land Rover Global brand director John Edwards.
“We had a lot of fun making the films, but at the same time we have been able to demonstrate in a unique location that the Evoque is much more than one of the world’s most stylish vehicles, it’s also a genuine Land Rover with the legendary handling and performance that define the brand.”
Amjad Saeed, general manager of Mahmoudia Motors, the sole dealer of the Jaguar and Land Rover brands in Jordan, said: “We eagerly look forward to introducing the 14MY Range Rover Evoque to our Jordanian customer base, offering them yet another dynamic driving experience that combines optimum performance with seamless design.”
The updated Evoque features the ZF-9HP automatic transmission, delivering improved economy, reduced emissions, enhance performance and comfort.
Active Driveline, an ‘on-demand’ four-wheel-drive system which enhances agility and improves fuel efficiency by operating in front-wheel drive only is available on option. The new system monitors vehicle dynamics and automatically reconnects four-wheel-drive (within 300 milliseconds) whenever it is needed.
The film footage has gone live on Land Rover’s social media channels, global website and Evoque micro-site this week, showing the Evoque in action, and the surprised reactions of the passengers on board, under the banner ‘There’s more than one way to take on the city’. - TradeArabia News Service
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