Hertz appoints new GSA for Saudi, Bahrain
Riyadh, September 16, 2013
US-based car rental company Hertz has appointed Discover the World Marketing as its new general sales agent (GSA) in Saudi Arabia and Bahrain, to grow outbound car rentals.
Discover the World, which has existing GSA partnerships with Hertz in nine other countries, aims to grow the outbound revenue from the two kingdoms to key global destinations such as the US and Europe by more than 50 per cent.
Hertz car rental transactions from Saudi Arabia to overseas destinations were up 21 per cent year-on-year for the first six months this year, while the top ten countries of choice were the US, UAE, South Africa, Qatar, France, Germany, UK, Switzerland, Italy and Spain.
In Bahrain, outbound Hertz car rentals grew 13 per cent year-on-year from January to June, with the UAE, US, Qatar, Oman, UK, Germany, France, Kuwait, South Africa and Italy on the top-ten list of travel destinations for Hertz Bahraini customers.
Michel Taride, group president, said: “Hertz and Discover the World Marketing have enjoyed a long-standing relationship that has existed for more than 20 years, and we are delighted to extend this to two very important outbound car rental markets in Saudi Arabia and Bahrain.”
Jenny Adams, CEO of Discover the World Marketing, added: “Both Gulf countries have a strong foundation with huge potential and we look forward to building on that from a global sales perspective. Our goal is to grow outbound revenue into key worldwide destinations by more than 50 per cent.”
Discover the World has established an independent sales team operating as a dedicated resource representing the Hertz brand for the Saudi and Bahrain travel trade, providing instant accessibility to the global portfolio of Hertz outbound products. - TradeArabia News Service