Alissa Auto named Nissan dealer in Saudi
Riyadh, September 15, 2013
Nissan has launched the first phase of its revival plan in Saudi Arabia with the appointment of Alissa Auto as an authorised dealer in the kingdom.
The automaker will unveil further details of the revival plan at a dedicated conference in Riyadh in November, a statement said.
Speaking at the official signing of Alissa’s appointment, Trevor Mann, Nissan executive vice president, Europe, Africa, Middle East and India, said: “The importance of Saudi Arabia market is recognised by Nissan at a global level. We have been serving the automotive market in the kingdom for nearly 60 years and we take great pride in announcing a reinvigorated Nissan offering for the kingdom. Nissan’s heritage here is enviable and we are taking steps to ensure the future will be even more successful.”
Samir Cherfan, managing director, Nissan Middle East, said: “This announcement marks the beginning of a new era for Nissan and its valued customers in Saudi Arabia. Today we pledge to the car buying public in the kingdom our commitment to delivering with renewed vigour the quality service they rightly expect from Nissan. Today we welcome Alissa as a partner to help us achieve that goal and we look forward to sharing further detail of our expansion plans in November.”
Najeeb Alissa, chairman of Alissa Auto, said: “Alissa is proud to be confirmed as an official authorised dealer for Nissan. With over 60 years’ experience in the kingdom as a leading automotive company regionally, our vision is simple: to provide high quality automotive products and dependable after-sales services to customers whose needs and wants are the focus of our every action. We invite Nissan customers, old and new, to experience the premium service we offer car buyers across the kingdom.”
Nissan has already begun the process of aligning Alissa’s existing expertise with Nissan Quality Standards. Sales teams, technicians and all staff involved with the brand will receive vigorous and comprehensive training in line with Nissan’s global criteria, it said. As with all Nissan dealers and distributors, this training is an ongoing process to maintain the highest levels of service for customers, it said.
The programme will be implemented across 18 sales outlets, 19 service outlets and 27 parts selling points by end of December as a first step, the statement said.
“We are ambitious in our plans for the Kingdom of Saudi Arabia and the quality of service we will bring to Nissan customers with our refreshed presence in this highly-valued market,” commented Cherfan. “We have a clear roadmap to become a major player in the kingdom within the next three years and will bring with us our brand platform of innovation and excitement.” – TradeArabia News Service
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