Bosch MEA diesel systems sales up 25pc in H1
Dubai, August 5, 2013
Bosch Automotive Aftermarket, Middle East and Africa has recorded an increase of 25 per cent in sales of its diesel systems in the first half of the year as against the same period last year, said a top official.
Clean technology and increasing popularity of diesel engines in commercial vehicles are the reasons behind the remarkable growth and sales volume of diesel systems for one of the Middle East’s leading automotive suppliers, added Guido Gring, vice president of Bosch MEA.
He stated that the emission measures and sustainable components used in Bosch diesel systems were backed up by a significant boost in the number of diesel vehicles in the region.
Diesel systems for commercial vehicles have consistently been the best earner for Bosch Automotive Aftermarket in the Middle East and Africa region, and have always been on an upward sales growth curve year-on-year, even during the global economic downturn a few years ago, Gring said.
“In 2012, Bosch diesel systems accounted for about half of our overall sales revenue for the automotive business sector in the Mena region,” said Gring. “Half way through 2013, our diesel systems division continues to lead the way.”
Gring said that the Bosch common-rail diesel system – the most popular of all Bosch diesel systems – will play a major role in meeting global exhaust emission regulations.
“The combination of Bosch common-rail technology and exhaust-gas treatment is guaranteeing a sustainable and successful future for the diesel engine. The commercial vehicles diesel systems growth for Bosch in the Mena region in 2013 is also reflected in sales of our common-rail systems, which for the first six months this year have increased by more than 40 per cent versus the same period last year.”
Research has found that diesel vehicles emit up to 25 per cent less CO2 less than comparable vehicles with gasoline engines. Not only are they more eco-friendly, diesel engines are also far more efficient – in terms of fuel consumption, the diesel engine is about 30 per cent more efficient than a comparable gasoline engine.
The combined eco-friendliness and efficiency of Bosch diesel systems provide the perfect match for commercial vehicles that are constantly on Middle East roads, according to Gring.
“Businesses using commercial vehicles are driven by ownership costs, and the diesel engine is ideal for commercial vehicles that clock up to 10,000kms or more per year,” concluded Gring.
“Manufacturers, dealers, and end-users in the Middle East are now more environmentally conscious and this is driving demand for diesel technology. Bosch is a world-wide leader in that respect – the technology that we use is in our diesel systems is safe, efficient and durable.” – TradeArabia News Service
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