Infiniti to launch models with new naming hierarchy
Dubai, July 9, 2013
Infiniti is set to launch a range of models with its new naming hierarchy in the Middle East, as part of its plans to expand its presence in the automotive sector in the region.
The models will be prefixed either by ‘Q’ for sedans, coupes and convertibles or ‘QX’ for crossover and SUVs, followed by a two-digit number to communicate its hierarchy, said a statement.
Infiniti’s new nomenclature strategy will be implemented in stages within the existing product range, as new model year variants are introduced - the Infiniti QX70 (formerly Infiniti FX) will be the first in the Middle East, it said.
Samir Cherfan, managing director, Infiniti - Nissan in the Middle East, said: “Our models are the most visible element of our brand to the public and to deliver on the promise of a broader range we have addressed our naming strategy."
"In the Middle East, we will pioneer this next phase in the global strategic plan as we roll out Infiniti’s new naming hierarchy, which is inspired by our first and iconic model – the Infiniti Q45,” he said.
Launched in 1989 in the US, Infiniti Q45 helped define its modern luxury sedan and was the first model to be sold in the region, said the statement.
Infiniti’s range has eight models and is available in approximately 50 countries worldwide. That product and geographic expansion played a crucial part in helping the brand achieve a new sales record of 173,000 units in the 2012 financial year, an increase of 12 per cent over 2011 results.
“The change in name for our premium range will help Infiniti to grow into the future, and an outward sign that Infiniti is making good headway on its mid-term plan,” said Cherfan. – TradeArabia News Service
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