Hertz launches Arabic language function
Dubai, May 8, 2013
Hertz Rent-a-Car has announced the launch of an Arabic language function across its Middle East websites, offering 86 million Arabic-speaking internet users the option to book a car in their preferred language for the first time.
To be introduced at the beginning of June, the move was announced by Elyes Mrad, vice president of sales and marketing for Hertz International, at a media briefing session at the ongoing Arabian Travel Market (ATM). The event is taking place at the Dubai International Convention and Exhibition Centre.
The Arabic option, which will initially be made available across the local Hertz website domains in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Jordan, is the latest in a wave of new investment into the Middle East region by the world’s largest general use car rental brand over the last 12 months, a statement from the company said.
“In 2010, Hertz embarked on a three year plan to become the fastest, easiest and most valued car rental company in the world, and a market leader across the Middle East,” said Mrad. “This coincided with the opening of a Hertz Middle East and Africa corporate office in Dubai as our most significant investment into the region.”
“Since then, we have continued to invest, with the Arabic language function across all our websites, the latest example of our transformation to reengineer the car rental process around the customer.”
Mrad said one of the features of the Hertz investment in the Middle East has been the continued roll out of domestic Hertz website domains, most recently introduced in Qatar, Kuwait, Saudi Arabia, Jordan, Bahrain, and Turkey. Online bookings have since jumped up by 40 per cent.
Hertz is aggressively expanding its general sales agent (GSA) representatives throughout the region, aimed at boosting outbound car rentals from the Middle East to key markets in Europe and the US. In the last 12 months, Hertz has appointed dedicated GSAs in Kuwait, Southern Africa, Lebanon, Turkey, and Jordan.
In June 2012, Hertz launched a dedicated 24/7 Arabic and English speaking customer call centre, currently operational in Saudi Arabia, Kuwait and Bahrain, and to be introduced to other markets as the year progresses.
“The Middle East region is the perfect example of the pace of change happening in the world, and has huge growth potential for Hertz outbound car rentals. Middle East customers have a very high per transaction value, because they typically reserve larger, more premium cars, and book for longer periods,” Elyes said.
The latest innovations and developments at Hertz include the Hertz express rent kiosks at airport locations across 50 markets; the Hertz 24/7 service, removing the need for bricks and mortar branches; and the Hertz collections range of cars, including Prestige, Adrenaline, and Green Collections, where Hertz customers are guaranteed the make and model of their chosen car upon making a reservation.
“Another popular option for our Middle East customers when travelling to US or Europe is our Hertz supercar collection,” Mrad said. “In Europe for example, they have the option of driving the likes of the McLaren MP4-12C, Lamborghini LP 560 Spyder, or Ferrari 458 Italia.
“Our existing relationships with local airlines, hotel groups, and credit card partners also ensure we are always front of mind when it matters the most, and our loyalty programmes ensure that our customers enjoy the best value for money available in the market today.” – TradeArabia News Service