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Rolls-Royce to debut Wraith at Geneva show

Geneva, March 5, 2013

Luxury automobiles manufacturer Rolls-Royce Motor Cars has announced the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history, at the upcoming Geneva Motor Show.

“We launch the ultimate gentlemen’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls,” said Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars. “The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

The Geneva Motor Show will take place from March 7 to 17.

Harald Krüger, chairman, BMW Group board member, Rolls-Royce, said: “The BMW Group today reconfirms its full commitment to the future of Rolls-Royce. Growth and a prosperous future lie ahead thanks to continued investment, careful brand stewardship and the launch of groundbreaking new models like Rolls-Royce Wraith, a magnificent addition to the product range.”

Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel panelling, the statement said. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.

The interior ambiance is complemented by starlight headliner, a bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.

Power delivery is effortless due to a V12 engine and 8-speed automatic ZF transmission. 624 bhp / 465kW is available for the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history, it said.

The car’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds.

Satellite aided transmission uses GPS data to see beyond what the driver sees; it anticipates the next move based on location and current driving style, selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance, the statement said.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. But improvements in connectivity have taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command such as “navigate to Piccadilly in London.”

Additional improvements in communications come in the design and functionality of the elegant Spirit of Ecstasy Rotary Controller. This allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.

In Europe, Wraith will be priced at €245,000 ($318,706). Confirmation and further pricing details in all markets will be revealed later in the year.

First deliveries of Wraith will be made to customers in the final quarter of 2013.

TradeArabia News Service




Tags: Rolls-Royce Motor Cars | Switzerland | Geneva | Geneva Motor Show |

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