Jaguar sees 27pc regional sales increase
Amman, February 4, 2013
Jaguar Land Rover Mena, a leading manufacturer of premium luxury vehicles, has confirmed that sales of its Land Rover brand were up 34 per cent in 2012, with a 27 per cent increase on its Jaguar brand across the region.
The announcement echoes Jaguar Land Rover’s recently announced global retail sales growth of 30 per cent in 2012, the best global sales performance in its history, a statement from the company said.
The regional results were achieved due to a strong product line-up and update programmes across its key nameplates. On Jaguar, the regional performance bucked the global trend to deliver a year-on-year increase of 27 per cent in 2012 compared to a 6 per cent growth globally.
Jaguar Land Rover Mena also cited its decision to revitalise brand operations within strategic markets across the region as a key factor in driving the growth, resulting in improved service levels and customer facing processes. In addition, traditionally strong GCC markets such as Saudi Arabia, Qatar and the UAE continued to maintain their growth position.
Robin Colgan, managing director for Jaguar Land Rover Mena, said: “This performance cements Jaguar Land Rover’s position as one of the leading premium automotive manufacturers in the region, and is testament to the success of the company’s global strategy to invest in new products and innovation.”
“Our focus in 2012 has been to enhance our brand operations and customer service offering across the region, which has also played a significant role in driving double-digit growth across both brands. We look forward to continuing this success in 2013, driven by the introduction of new models including the all-new Range Rover and the Jaguar F-Type.”
Amjad Saeed, general manager of Mahmoudia Motors, the official dealer of the Jaguar, Land Rover and Volvo brands in Jordan, said: “Jaguar Land Rover Mena’s strategy is aimed at steadily enhancing its standing in local and regional markets, as well as applying innovative manufacturing techniques and introducing new cutting-edge features that cater to customers’ evolving needs. As such, we are confident that 2013 will witness increased popularity for Jaguar and Land Rover cars across the region.”
On Land Rover, demand across the entire range of premium SUVs remained strong, with sales highlights including the Land Rover LR2 which was up 31 per cent year-on-year in the Mena region, driven largely by North African markets.
In addition, 2012 regional sales of recently introduced products such as the Range Rover Evoque made a significant impact, up 470 per cent in its first full year of sales, the statement said.
With the completion of a revitalised line-up, Jaguar’s growth was led by its multi award-winning Jaguar XF saloon, delivering a year on year increase of 24 per cent, almost double the global growth of 13 per cent in 2012.
The achievement was driven, in part, by significant technology enhancements and the introduction of new powertrains to offer better economy, reduced emissions and smoother acceleration, compared to previous models, it said. – TradeArabia News Service
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