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BMW unveils new bespoke Pearl cars

Manama, February 2, 2013

BMW Middle East has introduced the BMW Individual Pearl cars from the company's bespoke optioning programme, BMW Individual, which enables customers to tailor their vehicle to a bespoke design that suits their individual style.

The programme allows customers to use a range of premium materials, paints and interior trims. The Pearl models are an inspiration of the shallow and warm waters of the Arabian Gulf which are famous for creating pearls, and thus only exclusive to the region, a statement from the company said.

BMW Individual designers transferred the mystery, elegance and beauty of the Pearl to a total of 88 BMW 7 Series and 6 Series Gran Coupé models. Alexander Eftimov, director of sales & marketing, BMW Group Middle East, said: “Customers in the Middle East enjoy individualisation where they can own something that stands out and is unique, and the BMW Pearl is something that is one of its kind, exclusive and very special.”

“We are meeting this demand by providing customers with a top-of-the range BMW that includes a selection of unique and very premium materials, paints and interior trims options. The cars are very exclusive and examples of what can be produced within our BMW Individual programme.”

It features an exclusive frozen matt brilliant white exterior colour that reproduces the unique shimmer of the finest Arabian pearls, the statement said. On the interior, it is coupled with the BMW Individual finest merino Amaro brown leather with newly developed white piping, a headliner in Amaro brown Alcantara and the wood trim in ash grain white. An elegant 'Pearl' designation on the chrome trim adorns the rear of both models as well as the door entry seals.

Established in 1991, BMW Individual was the first-of-its-kind in the premium automotive industry. The programme launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction design and function.

The BMW Pearl models are the embodiment of luxury and style and are now available from Euro Motors, it said. – TradeArabia News Service




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