Toyota launches art contest in Saudi
Jeddah, January 14, 2013
Leading Japanese car manufacturer, Toyota, has launched the ‘Toyota Dream Car Art Contest’ in Saudi Arabia, to give the Kingdom’s younger generation an opportunity to showcase their artistic talents.
For the third year on a row, the company allows participants to illustrate the car of their dreams and win numerous prizes including a trip to Japan with one of their parents, a statement from Toyota said.
The Dream Car Art Contest activities kicked off during the Saudi International Motor Show in Jeddah at a special corner designed especially for kids. It turned out to be highly popular and created an inspiring environment for the children, the statement said.
Three age groups have the chance to express their artistic talent and design their own vehicle of the future in the contest.
The three categories who are eligible to participate include children under 10 years, 10 to 12 years, and 13 to 15 years. There are prizes for first to third place in each age group, it said.
The Kingdom is one of the 64 countries participating in the seventh edition of the competition and winners of the Saudi National Contest, which is organised by Abdul Latif Jameel Company (ALJ), will be entitled to be entered in the world contest. If selected, they will have the chance to win a trip to Japan.
“It is the third consecutive year of the Dream Car Art competition in the Kingdom,” said Adel Ezzat, managing director of marketing at ALJ. “It is part of our commitment to encourage children to express their joy and artistic talents, and utilise their imagination to design the cars of the future.”
“This contest will help the children develop and express their creativity and understand the importance of pursuing their dreams. We hope this experience will nurture their future dreams and broaden their world of imagination.”
To enter the contest, children are required to draw their dream car of the future on A3-size paper and submit the drawing to the nearest Toyota showroom in the Kingdom. The contest is now open and the last date for receiving entries is February 25. – TradeArabia News Service
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