Hyundai posts record Mideast sales in 2012
Dubai, January 13, 2013
Hyundai Motor Company has announced record sales for the Middle East region in 2012, breaking the 300,000 vehicles barrier for the first time in the company’s history.
The world’s fourth largest automotive manufacturer registered a 7.7 per cent increase compared to 2011, with total sales of 305,800 units.
The ever-increasing popularity of Hyundai cars among Middle East customers also contributed to another landmark figure, as the Korean manufacturer sold its two millionth car in the region since it began exports in 1976.
With records tumbling across the Middle East region, Kuwait registered the biggest growth with sales up 80 per cent to 10,828 units, followed by the United Arab Emirates with a year-on-year increase in sales of 66 per cent to 20,031 vehicles.
Saudi Arabia maintained its position as Hyundai’s single biggest market, increasing sales by 15 per cent to 123,796 units.
Hyundai’s compact Accent topped the sales chart with 75,133 cars. The Accent was followed by the new generation Elantra, which has enjoyed significant success in the compact segment, and registered sales of 66,414 units. In third place, with sales of 33,533, came the Tucson compact crossover SUV.
Launched in the fourth quarter of 2012, and benefiting from Hyundai’s new ‘Modern Premium’ brand direction, and the sales of the all-new and the previous generation Santa Fe hit 26,972 units.
In 2012, the flagship Centennial recorded a huge leap in sales across the Middle East region, up 244 per cent, while sales of the Genesis were up 31 per cent to 3,490 units, even before the range-topping 3.8-Litre GDI engine was added to the line-up in December.
“This record-breaking sales growth reinforces the success of Hyundai’s acclaimed ‘Modern Premium’ brand direction, which means that we are producing cars of the highest quality, cars that customers are buying in ever-increasing numbers,” said Tom Lee, head of Hyundai Middle East’s regional headquarters.
“Our models have equally earned plaudits from the Middle East’s automotive experts, with the Centennial recently being named Car Of The Year by Middle East motoring title, Sport Auto, the Veloster being named Best Hatchback at the Middle East Motor Awards and the All-New Santa Fe taking Wheels magazine’s Best SUV title, all of which makes it an exciting time to join the Hyundai family.”
On a global scale Hyundai Motor Company has also experienced a record year, with sales of 4.4 million cars, equating to an increase of 8.6 per cent on the previous year, he added. – TradeArabia News Service
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