Volvo joins forces with top Lebanese airline
Beirut, November 17, 2012
Gabriel Abou Adal (GAA), the sole agent of Volvo cars, trucks and buses in Lebanon, has partnered with leading Lebanese carrier Middle East Airlines (MEA) to broaden its range of Cedar Miles rewards as part of its 50th anniversary celebrations.
Announcing this in Beirut, Marwan Naffi, the general manager of GAA, said the collaboration is part of Volvo’s global strategy to partner with major players of the communities it operates within.
"GAA is celebrating its Golden Jubilee this year, folding 50 successful years in the Lebanese market, making it one of the oldest Volvo dealerships in the world," remarked Naffi.
“We are now preparing for the next 50 years and this collaboration with the MEA is the first amongst future projects that GAA will be undertaking this year. In 2013, GAA will be inaugurating Volvo new Center, a brand new facility that will optimize Volvo’s global Next Face program that is steadily being implemented in all Volvo showrooms around the globe,” he added.
The offer rewards Cedar Miles card holders, eager to experience Scandinavian luxury by owning a Volvo with several exclusive benefits.
"Upon purchasing any Volvo model from GAA, Blue Cedarcard holders will receive $1,000 worth of accessories, Silver Cedarcard holders will be offered free registration and Gold Cedar card holders will be exempted from the 10 per cent VAT, said Naffi.
Rima Mikaoui, the director of Public Relations at MEA, lauded Volvo for its generous offer made to Cedar Miles members.
Chadi Abou Daher, the director of customer services at MEA said, “We consider this collaboration to be an addition to the unique benefits offered by Cedar Miles to its members. The reward program extends to more than only free tickets and includes other services such as lounge access, extra baggage allowance and other priority benefits that make each trip with MEA a unique experience."
"Therefore, Volvo's offer is a valuable gift that isadded to our bouquet of recognized rewards," he added.-TradeArabia News Service