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Bosch launches new ESP version

Dubai, July 8, 2012

Bosch, a leading global supplier of technology and services, is currently rolling out the series production of its new ESP (Electronic Stability Program) plus.

With this version of Generation 9, many safety and assistance functions in addition to the anti-skid system of the traditional ESP technology can be integrated into the car, a statement said.

In launching this version, Bosch is supporting the increasing spread of assistance functions in compact and middle class vehicles. With Generation 9's new brake control system, Bosch has made scalability a top priority. Thanks to the modular design of hardware and software, different variants of the system always offer a customized solution.

Since the launch ESP in 1995, Bosch has delivered over 75 million of such systems to automakers. ESP detects the onset of skidding and counteracts this by reducing engine power and controlled braking of individual wheels. Studies have shown that this can prevent up to 80 per cent of all skidding accidents.

“ESP is increasingly becoming mandatory in many countries with legal regulations now ensuring that the anti-skid system is generally installed as standard equipment,” said Guido Gring, vice president of Automotive Aftermarket, Sales Independent Aftermarket Middle East, Africa.

“Yet, installation rates for ESP in this region are still low. Therefore, it becomes even more relevant for Bosch automotive to insist on the importance of vehicle safety and on the promotion of technological innovation in this specific area all across the Middle Eastern countries.”

Bosch has received many awards for developing and launching vehicle safety systems. The latest distinction received by Bosch for the ESP technology is the Global NCAP (New Car Assessment Programme) Award 2012.

Global NCAP’s rationale for this award was ESP’s high level of effectiveness, which, in the organization’s view, means the active safety system is able to significantly reduce the number of road accidents and fatalities. – TradeArabia News Service




Tags: Dubai | Bosch | Road safety | Electronic Stability Program | EDP Plus |

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