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Al-Futtaim launches ‘off-road’ programme

Dubai, April 10, 2012

Exclusive distributors of Toyota in the UAE, Al-Futtaim Motors, has launched the Toyota off-road safety programme – the first initiative of its kind in the UAE aimed at raising awareness on driving safety on off-road and desert terrain.

The weekend programme runs every Friday and Saturday; consisting two morning and afternoon sessions of five hours.

Participants can engage in briefing and practical lessons covering familiarisation and best use of transmission and 4WD, recommended driver positioning and safety rules, acceleration techniques, braking and cornering in sand, as well as slope safety and danger guidelines.

The experience allows participants to compare their vehicles’ performance on road and off-road and get a hands-on demonstration of the car’s centre of gravity, a statement from Al-Futtaim said.

The session also tackles basic off-road recovery and usage of different rescue equipment, in addition to desert etiquette and environmental ethics, the statement said.

“Our objective is to educate our customers on safe driving and the best ways to drive their SUVs in the toughest terrains across the UAE. Not everybody has enough knowledge and skills to explore its toughest terrains without risk,” said Simon Frith, managing director, Al-Futtaim Motors.

“Toyota SUVs make the majority of cars used for desert safaris in the UAE. We feel it is our responsibility to let our customers explore their cars’ off-roading capabilities within the safest conditions possible,” he said. “This is a complementary programme targeting all our SUV owners from Sequoia, our largest vehicle, to Land Cruiser, Prado, FJ Cruiser, Fortuner and RAV4.”

SUV customers will be reached through invitations by Al-Futtaim motors sales and service teams to inform them about the session, the statement said.

Customers who are interested will have to be present at the Dubai Festival City Toyota showroom at either 8am for the morning session or 12:30pm for the afternoon session.

The programme only allows individuals above 12 years of age and is run by a team of professional desert driving marshals, backed up by a rescue team, it said. – TradeArabia News Service




Tags: UAE | Dubai | Toyota | Al-Futtaim Motors | Off-Road Safety Programme |

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