Ford brands win big at Sharjah awards
Dubai, November 15, 2011
The leading Ford brands Mustang and F-150 recently won the ‘Best Sports Car’ and ‘Best Truck’ titles at the 2011 Middle East Motor Awards (MEMA) held in Sharjah.
The Mema, an initiative by Expo Centre Sharjah, with support from the Sharjah Chamber of Commerce & Industry, acknowledges leaders of the automotive industry and celebrates emerging industry technologies.
Running for the second consecutive year, the awards were judged by an extensive panel comprising distinguished and expert automotive journalists from around the region.
“We are pleased to receive the Middle East Motor Awards for both the Mustang and F-150, and would like to thank the organizers as well as the panel of judges for recognising two of our most dynamic vehicles,” said Paul Anderson, director of Marketing at Ford Middle East.
“Both the legendary Ford Mustang and high-performing Ford F-150 have been appreciated by motoring enthusiasts and customers across the world and our region for their dynamic looks, class leading technologies, choice of powertrains, affordable prices and great fuel economy.”
For 2011, Ford Mustang saw the introduction of two new engines, including the entry level 305HP 3.7L V6 and the super performing 412HP 5.0L V8.
The model also saw major improvements in transmission, handling, driving dynamics, and fuel economy, all of which contributed to an awesome sports car that built on its 47-year heritage as the legendary muscle car.
The Ford F-150, the most fuel-efficient and capable full-size pickup in the market, is getting fine-tuned for 2012, with a new FX appearance package and several driveline updates and new technologies to further improve and refine the driving experience.-TradeArabia News Service
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