MINI festival to feature top regional musicians
Abu Dhabi, October 6, 2011
MINI, the automotive brand that is part of Germany-based BMW Group, is calling leading regional music artists to perform at a major upcoming MINI festival in Abu Dhabi and Dubai.
Hundreds of MINI owners from across the region will take part in the Drive Out Loud celebration at an evening gathering at the Aloft Hotel at the Abu Dhabi Exhibition Centre on October 27 and participate in the largest regional MINI convoy from Abu Dhabi to Dubai on the morning of October 28.
They will then join the general public for a full day of track drives, stunt shows, driver trainings, competitions, urban art, lifestyle and lots of other fun MINI festivities at the renowned Dubai Autodrome.
MINI will also wow crowds with a live evening concert featuring leading Emirati hip-hop rap duo Desert Heat, 2010 Middle East Music Award winner DJ Shadia from Jordan, Colombian singer/songwriter Fatiniza, Indie Rockers Beat Antenna and Dubai’s biggest music export Hamdan Al-Abri for a powerful blend of Soul, Jazz and R&B.
“MINI is known across the globe for championing events that embody the very notion of creativity and attitude. Drive Out Loud is the perfect example of this,” said Sarah Klippert, MINI manager in the Middle East.
“The event is designed to inspire passion and creativity and bring like-minded people from across the region together to celebrate the iconic brand. How better to conclude such an event? A live music concert that supports homegrown talent to create the ultimate MINI experience.”
Guests attending the event will also be the first to experience the new MINI Coupé, the first-ever two-seater MINI and the fifth model to join the brand's portfolio. – TradeArabia News Service