New Range Rover Evoque starts production
London, July 5, 2011
The new Range Rover Evoque passed a milestone on Monday (July 4) when the first production vehicle was driven off the line at Land Rover’s Halewood manufacturing plant in Liverpool.
Jaguar Land Rover's CEO, Dr Ralf Speth together with JLR executive officers, union representatives and employees, gathered to celebrate the start of new Range Rover Evoque production.
The first car to come off the line will be donated to the British Motor Industry Heritage trust.
'The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had – and it fits in perfectly,' said Dr Speth.
'The teams that have designed engineered and built the new Evoque, working together with our research and supplier partners, can be immensely proud of their achievement. Worldwide interest in our new car has been exceptional, with 18,000 customer orders received from customers eager to be among the first to own the new Range Rover,” he said.
Halewood Operations is central to the success of the Evoque, with the workforce doubling to more than 3,000 employees in order to deliver the new model. Seventy-five per cent of production is destined for export to more than 170 countries around the world, adding around £2 billion to the UK economy.
The launch of the Range Rover Evoque is just one of 40 new product actions that Jaguar Land Rover will carry out in the next five years in the most ambitious market offensive in the history of its two brands.
This product creation programme is supported by annual investment of £1.5 billion in developing new models, engines, technologies and vehicle lines, he said. – TradeArabia News Service
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