Jaguar Land Rover launches mobile apps
Amman, June 20, 2011
Premium, luxury automotive manufacturer Jaguar Land Rover has announced the launch of mobile apps to complement its existing suite of social media sites.
With this move, Jaguar Land Rover, which boasts of the first automotive social media suite in the Middle East, North Africa & Pakistan (Menap) region, has once again proved it is ahead of the curve, said a senior official.
With an estimated 45 per cent of internet users accessing the internet from their mobile phones, and 25 million Facebook users alone using mobiles, Jaguar Land Rover’s new mobile app will allow fans in the Middle East to access its suite of dedicated social media sites and blogs wherever they are from their mobile phones.
The mobile apps are aimed at offering a level of interaction and information yet to be seen in the region by a car manufacturer, remarked Jaguar Land Rover Menap marketing director, Hannah Naji.
With the region now boasting over 40 million internet users - 15 million of them using Facebook - in Saudi Arabia, UAE, Qatar, Kuwait and Bahrain alone, Naji is confident that this is an important step forward for the brands.
A strong presence on critical social media platforms such as Facebook, Youtube, Twitter and Flickr will provide the burgeoning online community with a wealth of information and an opportunity to engage with the brand on a new level, he opined.
Jaguar Land Rover, Naji said, had already received an overwhelmingly positive response to the launch of its dedicated social media suite earlier this year, due to its winning formula of content-rich blogs for each individual nameplate under the Jaguar and Land Rover brands.
All sites feature informative and interactive content that provide in-depth knowledge relating to Jaguar Land Rover’s latest news, model updates, developments and marketing campaigns, as well as regional brand exclusives, behind the scenes footage/images and live streaming of video content from regional and global events, he added.
Currently, content is delivered in English, however the manufacturer will look into extending this to Arabic and French if there is a strong demand from Menap markets.
“Our social media activities ensure that our audiences will be able to access tailored, relevant content for each individual country in which we operate," Naji added.-TradeArabia News Service