Al Fahim auto units, ADCC in alliance
Abu Dhabi, June 14, 2011
Emirates Motor Company (EMC) and Western Motors, both automotive units of the Abu Dhabi-based diversified business group Al Fahim, have signed a joint alliance with Abu Dhabi Country Club (ADCC).
Targeting over 3,200 ADCC members, the agreement involves test drive events for Jeep, Fiat and Mercedes-Benz, a raffle prize of a brand new Jeep Wrangler, on top of discounts and special rates to ADCC’s members who are Mercedes-Benz, Jeep and Fiat customers.
“We are pleased to have formed this alliance with ADCC as it brings a wealth of benefits to our owners in Abu Dhabi,” commended Kamal Rafih, general manager of EMC and Western Motors.
“Confirming our strategic plan of active customer relationship management and targeting a new profile of customers, this venture also provides benefits to ADCC club members.”
Western Motors is currently displaying the Jeep Wrangler 2010 and Fiat 500 Cabriolet, a statement said.
Later in the year, club visitors will also get to explore the newest and most desirable Mercedes-Benz as the automotive members of Al Fahim Group alternate in displaying a collection of luxurious, sporty and adventurous car brands throughout the year, it added.
As part of the agreement will offer EMC benefits cardholders a 15 per cent discount at Sardinia restaurant and a 20 per cent discount on the extraordinary Space Walk activity, also known as the zero-gravity experience.
Meanwhile, Abu Dhabi resident club members owning a Mercedes-Benz will be given a 45 per cent discount on accessories, 25 per cent on spare parts, 15 per cent on labor (excluding fixed service packages) and a free safety check, the statement said.
Similarly, club members driving Western Motors’ Jeeps and Fiats will be offered 30 per cent off on accessories, 20 per cent on service parts, up to 10 per cent discount on labor (excluding fixed packages) and exclusive rates for fleet purchases, according to the statement.
“Customer relationship management is one of Al Fahim Group’s core strategic objectives, which is also in accordance to ADCC’s business goals. Consequently, this has enabled us to grant discounted rates and special activities to club members and vehicles owners of the adventurous Jeep, funky Fiat and luxurious Mercedes-Benz,” Rafih concluded. – TradeArabia News Service
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