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BMW hybrid wins ‘green’ energy award

Dubai, October 17, 2010

The BMW ActiveHybrid X6 won the title of Best Hybrid SUV in the special award category for green sustainable energy at the recent 2010 Middle East Motor Awards in Sharjah.

The Middle East Motor Awards (MEMA) sets out to spotlight emerging technologies in the motor trade.

With votes cast by automotive experts from across the region, BMW Group Middle East was acknowledged for its commitment to sustainable mobility, following its recent ranking as the world's most sustainable automotive company in the respected Dow Jones Sustainability Index for the fifth year running.

“Winning this award is an incredible achievement for BMW Group and reinforces the company’s position as the most sustainable automobile company worldwide. This award further validates the advances BMW has made in design and sustainable mobility,” said Phil Horton, managing director of BMW Group Middle East.

BMW has already enjoyed significant success on the path to zero-emissions vehicles; with over 1.4 million vehicles already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the EfficientDynamics strategy.

BMW activated phase two of its EfficientDynamics strategy in the region earlier this year with the launch of the BMW ActiveHybrid 7 and X6 models, integrating the latest electric and petrol engine technologies to further reduce fuel consumption and emissions.

“The introduction of the latest EfficientDynamics technology in the Middle East marks a significant milestone on the company’s journey towards zero-emissions,” added Horton.

“In particular, the BMW ActiveHybrid X6 offers the power, safety and luxury demanded across the region with cutting edge hybrid technology that makes this model a true innovator in its class.  It is with innovative vehicles like the BMW ActiveHybrid X6 that change will occur in the region and BMW are proud to be at the forefront of this change,” he concluded. – TradeArabia News Service




Tags: BMW | Sharjah | hybrid | Green energy | MEMA | Sustainable award |

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