Rolls- Royce Motor Cars has announced the Middle East launch of the Ghost, its most advanced, dynamically engaging car that embodies the 21st century Rolls-Royce.

The new model was unveiled on Saturday at the Jeddah showroom of Mohammed Yousef Naghi Motors, the sole dealer of Rolls-Royce in Saudi Arabia in Jeddah for the first time in the region.

“Since we first announced that work had begun on a new model series in 2006, anticipation has been building for the launch of this car. The feedback so far shows that the Ghost has surpassed all expectations,” said Peter Schoppmann, Rolls-Royce Motor Cars’ regional director for the Middle East.

“Ghost is attracting new buyers to the Rolls-Royce brand who appreciate its fusion of timeless elegance, new technology and contemporary style,” he added.

Anees Jamjoom, managing director of Mohammed Yousef Naghi Motors said, "We are honoured to host the Middle East premiere of the new Rolls-Royce Ghost in Jeddah."

"We have already had significant interest in Ghost and will continue to ensure the sustained success of Rolls-Royce in the Kingdom. Our proven experience in the luxury automotive segment gives us the confidence to consistently exceed our customers’ expectations."

Ghost embodies the core values of Rolls-Royce and delivers contemporary, effortless refinement, he added.

While less formal than the Phantom family, the Ghost retains the essence of Rolls-Royce, and is engineered to be more driver-focused and powerful than any Rolls-Royce before it.  A brand new 6.6 litre twin- turbo V12 engine, unique to the model, delivers a feeling of endless, surging power to the driver, Schoppmann explained.

The Rolls-Royce design team sought inspiration in architecture and yachts when seeking to create a modern interpretation of Rolls-Royce’s values, he disclosed.

"As a result Ghost’s flowing lines are dominated by its majestic ‘yacht line’ styling. Large, uninterrupted surfaces flow between finely sculpted horizontal lines to create a powerful, defined exterior."

After the premiere in Jeddah appearances across the Middle East region will follow over the next three months, with the Ghost set to make an impact beyond several national debuts at the third edition of the EXCS International Luxury Motor Show in Riyadh by month end.

In addition the Ghost will be seen at Jewellery Arabia, the region's largest and most prestigious jewellery exhibition to be held in Bahrain in November and the Kuwait International Automobile Exhibition 2009, in December.
 
Ghost’s Middle East tour will conclude at the 10th Dubai International Motor Show in mid-December.

The first Ghosts will be handed over to customers throughout the Middle East region end of December 2009, he added.-TradeArabia News Service