Zubair to distribute Jeep in Oman
Muscat, August 27, 2007
Zubair Automotive has been awarded distribution rights for the Jeep brand in Oman.
“Our association with Zubair Automotive dates back as far back as 1973, when they were first appointed as distributors of the Chrysler and Dodge brands for Oman. The addition of the Jeep brand to their portfolio is a clear indication of the total commitment of Chrysler and Zubair Automotive to provide new levels of service in the market,” Trent Barcroft, Chrysler Middle East vice-president for sales and marketing was quoted as saying by Oman Daily Observer.
The appointment of Zubair Automotive as the Jeep distributor is in addition to the existing authorised distributor, Shanfari Automotive, Barcroft said.
Chrysler’s marketing strategy varies from country to country and the appointment of a second distributor for Jeep in Oman underlines market-specific evaluations, he was quoted as saying.
There is no change whatsoever in the Jeep distribution rights agreement with Shanfari Automotive, Barcroft said.
With two distributors, the Jeep brand will gain more visibility in Oman, he added.
The announcement was made at a media briefing attended by Zubair Automotive director Hani Al Zubair, Zuabir Automotive’s Chrysler, Jeep and Dodge division general manager Keith Dotson, and Chrysler ME marketing communications manager Craig Hardie.
Chrysler has launched a new campaign called Retail Offensive Middle East (ROME) aimed at improving sales and marketing penetration in the region.
The programme has quite a wide ranging method of operation in terms of expanding the presence of Chrysler, Jeep and Dodge brands in the Middle East region, Barcroft said.
By the end of this year, the Jeep brand line-up will have expanded from three models to seven - the most available to retail customers at any time in Jeep’s long and legendary history. No other automotive manufacturer in the world has the breadth of range of sport utility vehicles that Jeep offers today.
The Jeep Commander, voted Best mid-size SUV in Middle East Car’s 2007 awards, Grand Cherokee, Cherokee, Wrangler, Wrangler Unlimited, Compass and Patriot now form some of the world’s ultimate range of SUVs.