Braga Conceptz, a pioneering event management company, has unveiled the highly anticipated Sundance DXB Vol 3, the largest and most star-studded indoor music fest in the Middle East. 

 

Taking place on August 26, 2023 at Coca-Cola Arena, Sundance DXB Vol 3 promises to revolutionise the music experience in the region. The event is organised and owned by the visionary founder, Simon Husin, CEO of Braga Conceptz.

 

“The idea is to spread love, bring people together, and give them cool summer vibes even in the harsh Middle Eastern heat,” Husin said. “The summer over here can sometimes feel a bit containing. It has always been a challenge to do major music events in the summer, so we feel that this new indoor edition of Sundance DXB is the perfect solution.”

 

Diverse lineup

The day to night event boasts a diverse lineup catering to various genres in electronic dance music, featuring six DJ Magazine-ranked artists. Headlining the event is the award-winning Don Diablo, who is currently ranked #8 in the Top 100 DJ Magazine. Renowned for his chart-topping collaborations with industry giants like Ty Dolla Sign, Steve Aoki, Tiesto, Calum Scott, Gucci Mane and Diplo, Don Diablo has become a household name in the EDM scene. Having performed at major festivals such as Tomorrowland, Ultra, and EDC, his high-energy performance will undoubtedly wow the audience.

 

Joining Don Diablo as co-headliners are the legendary Dutch DJ/producer duo, Yellow Claw. Signed to Jay-Z's Roc Nation Label, Yellow Claw has garnered a massive global following. With numerous hit records and collaborations with Diplo, Ty Dolla Sign, Juicy J, DJ Snake, Rochelle, A$AP Ferg, and Saweetie, their electrifying stage presence will elevate the EDM experience to new heights.

 

Supporting the headliners is Future Sound of Egypt duo Aly & Fila, representing Egypt and commanding a strong regional following. With their exceptional talent and extensive presence in major festivals worldwide, Aly & Fila are set to ignite the arena at Sundance DXB.

 

High-energy style

Adding to the stellar lineup is VINAI, the dynamic Italian DJ/producer duo ranked #45 in the Top 100 DJ Magazine. Their unique high-energy style of performance promises to leave a lasting impression on EDM lovers.

 

Rounding out the lineup are the Dutch DJ duo Dubvision and the UK sensation Pink Panda, ranked #67 in the Top 100 DJ Magazine.

 

The event is co-organised by 1001 Nights Dubai, a leading event organiser in the UAE with 17 years of experience. Together, Braga Conceptz and 1001 Nights Dubai will deliver an unrivalled music experience.

 

Sundance DXB Vol3 is proud to be supported by Showoff Entertainment, Virgin Radio, Dubai Calendar, Dubai Summer Surprises, WNQ and BLACKTEE by KEHLANI.-- TradeArabia News Service