Thursday 22 October 2020
 
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Zuma Miso Marinated Black Cod

Azumi partners with MJS for expansion in Saudi

LONDON, 25 days ago

Azumi , a global restaurant business , has signed a partnership with Saudi Arabia’s MJS Holding to open a flagship Zuma, as well as ROKA, Oblix and Inko Nito restaurants (7 locations in total) , thus expanding the Azumi brands into the Kingdom .

Created by Rainer Becker, and co-founded with Arjun Waney, Azumi’s journey began with the opening of Zuma London in 2002, followed by ROKA London in 2004. In addition to the Zuma and ROKA Japanese concepts, Oblix opened in The Shard in 2013.

 ETARU was launched in Florida in 2017 and offers the East coast of the US a take on the ROKA concept under a different guise.  INKO NITO, an approachable unconventional Japanese robatayaki, was born in LA in 2018, followed by a second location in Soho London. Azumi now has 26 restaurants across the globe, a mix of permanent restaurants and pop-up’s or residencies, with more planned in the future.

Sven Koch, CEO Azumi, said: “We are delighted to join forces with Mohammed Jawa. As we continue to expand our international footprint, it is important for us to find likeminded partners. The Kingdom is a fast-growing market and new for us, we are very proud to be taking this step with Mohammed. He is a true operator and is hugely passionate about our brands. This, combined with his innovative approach to business, means we aligned seamlessly. We are very honoured to be working with him.”

Mohammed Jawa, Founder of MJS Holding added: “ Since the inception of Zuma, in 2002, it inspired me to create great experiences with food, service and atmosphere. 2011 was when my initial partnership interest was piqued! I guess everything happens at the right time, for a reason. It is a great honour and pleasure to be part of the Zuma family; with its great founders Arjun Waney and Rainer Becker and managed by Sven Koch and his team.”

The first confirmed opening will be ROKA Riyadh in early 2021. – TradeArabia News Service

 




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