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PepsiCo, Americana extend partnership

RIYADH, February 23, 2020

PepsiCo, a global food and beverage company has renewed its 25-year partnership with Kuwait-based Americana Group, enabling PepsiCo to continue its product offering through Americana’s restaurant brands.

PepsiCo, a global food and beverage company has renewed its 25-year partnership with Kuwait-based Americana Group, a top restaurant operator and food manufacturer, enabling PepsiCo to continue its product offering through Americana’s restaurant brands.

The partnership means that consumers will continue to have access to the entirety of PepsiCo’s beverage portfolio at their favourite Americana restaurants including KFC, Hardee’s, Pizza Hut, TGI Fridays and Krispy Kreme amongst others, across the Mena and Kazakhstan.

PepsiCo and Americana will jointly capture the growth of this digital transformation by delivering innovative and elevated food and beverages experiences through dedicated menus, promotions, and partnerships with delivery aggregators.

“The PepsiCo and Americana partnership is a great deal for both our companies and our consumers.  Consumer habits, along with food and beverage preferences, are shifting rapidly across the Middle East,” said Eugene Willemsen, CEO, PepsiCo Africa, Middle East and South Asia.

“Consumers are increasingly turning to ‘always on; mobile and online solutions, and our partnership will leverage technology to provide personalized and interactive experiences to diners. Our renewed partnership with Americana will bring more smiles to our consumers with every sip and bite by delivering superior food and beverages experiences.”

With more consumers turning to experiences over products, the partnership is another step in the journey to enhance F&B offerings, ultimately creating more unique tastes and flavours suited to the Middle East’s young and vibrant demographic.

More importantly, in an era of aggressive technological revolution, digitally enabled stores complete with self-service kiosks, tablets, digital menu boards and futuristic technologies meet consumers’ desires for greater convenience and deeper interaction.

“Americana, a market leader in the restaurant industry, operates close to 2,000 outlets in 13 countries across the Middle East, Africa and Kazakhstan, capturing a wide array of customer segments across generations and delighting customers with memorable experiences,” said Kesri Kapur, Group CEO of Americana.

“The partnership exemplifies our pledge to reinvent our offerings to deepen our customer connect and engagement, whilst remaining at the forefront of changing customer behaviours. Americana’s deep industry know-how and expertise in managing scale and complexity coupled with PepsiCo’s global reach, positions this partnership as a strategic pillar in continuing to touch customer’s hearts and winning their trust and loyalty through consistently delivering differentiated offerings.” – TradeArabia News Service




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