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Expo 2020 to see $545m in F&B sales: Dubai Chamber

DUBAI, February 18, 2020

Expo 2020 Dubai, which is set to attract 25 million visitors over a six-month period, is expected to see food and beverage sales of more than $545 million, with up to 835,000 meals served to visitors each hour, according to Expo 2020 and Alpen Capital,

This was announced at a networking event organised by the Dubai Chamber of Commerce and Industry on the sidelines of the 25th Gulfood exhibition, reported state news agency Wam.

The event brought together close to 350 participants from 60 countries, marking a 29 percent growth from last year’s turnout. Some 27 VIPs, including ministers, ambassadors and consul generals in the UAE, also attended the function and explored the competitive advantages and opportunities Dubai offers in the F&B industries.

Atiq Juma Nasib, senior vice president of Commercial Services at Dubai Chamber, said: "Due to its strategic location and a growing tourism sector, Dubai offers immense opportunities in the F&B sector. This briefing comes at a time of rapid expansion for Dubai as the city prepares for Expo 2020.''

Nasib pointed to the UAE’s leading global position in the F&B industries, where it is ranked first in the MENA region and 18th in the world for attractive investment environment in the F&B sector in the first quarter of 2020 on the Fitch Connect Risk Reward Index. This, in turn, reflects the UAE’s growing appeal to investors from around the world.

He called on global financiers to invest in Dubai, revealing the emirate’s tremendous investment opportunities in food processing, innovative agriculture and halal food, which is one of the fastest growing segments of the Islamic economy and forecasted to grow to $1.93 trillion by 2022.

More food brands and products, franchises and restaurants continue to enter the local market, while consumers continue to shift towards organic and healthier options and convenient delivery apps that are changing industry norms and providing new investment opportunities.

Mohammed Bin Sulaiman, senior manager – Business Relations at Dubai Chamber, talked about Dubai’s economic prospects and outlook, and Nizami Imamverdiyev, Economic Researcher – Economic Research & Business Development gave a presentation on the city’s food sector outlook and opportunities.

According to Euromonitor data, the sale of fresh food items in the UAE will grow at a compound annual growth rate (CAGF) of 5.2 percent in the 2018-2023 period. Moreover, sales of meat products are set to increase by 7 percent CAGR over the same period, while sales of grains and pulses expand by 5.5 percent, nuts by 5.4 percent, vegetables by 5 percent, fruits by 4 percent, eggs by 4 percent, and fish and seafood by 3.7 percent.

The Mena region ranks first in the world in F&B consumption forecasts for the 2018-2023 period, which reinforces Dubai’s attractiveness to investors, given its status as a gateway for FDI in the food industries.

According to Euromonitor, the US accounted for 11 percent of Dubai’s F&B imports in that period, followed by India at 1 percent, Brazil at 9 percent and Australia at 4 percent. Dubai’s top destination for exports of food and beverage in the same period were Oman with 11 percent, Iraq with 8 percent, Saudi Arabia with 6 percent and China with 3 percent.

The main F&B items imported by Dubai in the Q1-Q3 2019 period were fruits and nuts, accounting for 15 percent of the total imports, followed by meat products at 13 percent, and dairy products at 8 percent.




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