Saturday 21 September 2019

Sabah AL Zayani, president of the Smile Initiative

NBB partners with Smile Initiative for Ramadan giving drive

BAHRAIN, May 7, 2019

National Bank of Bahrain (NBB) has initiated its Ramadan giving campaign for 2019 with a unique collaboration with the Smile Initiative in support of children with cancer.
Smile Initiative is one of the leading organisations working to help enhance the lives of children with cancer and their families by providing a broad range of assistance, support and care to help them manage challenges and where possible, to make their lives easier and more enjoyable.
The collaboration, which is also being supported by the Ministry of Health, is running between May 6 and December 31 and has been structured to help provide the organisation with access to new sources of funds and to raise awareness of the important work they do. To this end, NBB will launch a series of major awareness building and marketing campaigns to encourage all members of society, in particular, the bank’s staff and vast network of partners, to donate much-needed funds directly to the Smile Initiative’s NBB account - BH12 NBOB 0000 0099 660067.
In addition to raising funds for the organisation, NBB management and staff will also be working closely and volunteering during the Ramadan period and beyond in line with the bank’s commitment not only to fund noteworthy initiatives across its key giving pillars, including healthcare, but also to get closer to the community through real hands-on partnerships and collaborations that enable the bank to connect first hand to the many segments of society it serves, the bank said.
Faeqa bint Saeed Alsaleh, Bahrain’s Minister of Health, said: “We are delighted to support this important collaboration between the National Bank of Bahrain and the Smile Initiative, which is playing an incredibly important role in supporting children with cancer and their families across the Kingdom. There is no better time than the Holy Month of Ramadan to embark on such initiatives to provide valuable care and support for the community and to create a platform that allow for awareness building among the general public to encourage them to get involved. Care and support for children’s related healthcare issues are a priority for the Ministry and critical for the sustainable growth and development of Bahrain.”
Jean-Christophe Durand, CEO of NBB, said: “As part of NBB’s dedication to getting closer to those we serve, we are extremely proud to announce this year’s Ramadan giving initiative and our partnerships to support children with cancer. Healthcare has always been an important component of NBB’s Donations & Contributions program and with these collaborations, we are taking another step forward to further our contribution in this area.”
Sabah AL Zayani, president of the Smile Initiative, said: “We’re extremely grateful for the partnership that we have established with NBB to support the children and families we serve. With the additional financial support and time invested by volunteers from NBB and through the awareness raising campaigns they will be spearheading, we hope to enhance the resources available to us, both monetary and human, to be able to further expand the facilities and care we are currently providing.” –TradeArabia News Service


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