Thursday 19 April 2018

Reform Social & Grill

Dubai F&B firm sets 1,000 customers per day record

DUBAI, June 11, 2017

Dubai-based Gates Hospitality, a top boutique F&B company, has hit the milestone of welcoming more than 1,000 customers each day with the opening of a new venue, Via Veneto, on the famous Boulevard in Downtown Dubai.

The man behind the rise of Gates Hospitality, Naim Maadad, believes success both now and in the future must be grounded in “value for money” with Dubai shifting swiftly away from big name international brands and chefs.

“The opening of Via Veneto close to the Burj Khalifa is the latest venue we have launched in Dubai – bringing the total to eight across the city. We now have the capacity to serve more than 1,000 people each and every day – something that has been achieved in the last five years in what is a very tough market,” Maadad said.

“When developing a new concept, first and foremost we consider value for money. The days of throwing in a brand name with the supposed international wow factor is over in our opinion. Our venues are either a homegrown concept or one with a small but solid reputation in their own market.”

Gates Hospitality figures also show UAE residents account for approximately 80 per cent of business throughout the year.

Maadad added: “Dubai residents and those from across the UAE do still want to go out two or three times a week but a major factor in that is cost. Times are tougher but what we deliver in all of our venues is a great time out of the house with fantastic food and drink at a price that is right.

“Of course there are special occasions when people want to spend more than normal and we have options to cater to that – but now and in the future we must deliver what the local market wants.”

Gates’ most successful launch has been Reform Social & Grill – the hugely popular family venue in The Lakes, Emirates Living. That has been joined in the stable by Ultra Brasserie, two healthy deli-style venues, The Black Lion, folly by Nick and Scott, Publique and Bistro Des Arts. – TradeArabia News Services

Tags: customers | F&B |

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